Mastère in Hospitality & Tourism Management

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Our Mastère in Hospitality & Tourism Management program is designed to provide students with a comprehensive understanding of the hospitality and tourism industry. This program focuses on the skills and knowledge needed to succeed in a dynamic and competitive global market.

Students will learn about hospitality operations, revenue management, marketing and event planning, and the culture as well as the societal impacts of tourism.

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Degree Overview:

This Mastère in Hospitality and Tourism Management is a 2-year program, delivered over 4 semesters, with classes held 2 days per week. It is designed for professionals and recent graduates who have completed 3/4 years of university studies in any discipline and are seeking a career in the international business world. The program emphasizes a multicultural learning environment, with a diverse student body contributing to teamwork and project development.

Outline:

Block 1:

• Use and Analyse Marketing & Sales Data
• Determine Marketing and Sales Positioning
• Model the Customer Experience
• Design the Marketing & Sales Strategy
• Market & Trend Analysis (Business Intelligence)
• Data Driven Commercial
• Commercial Positionning
• Commercial Strategy & Partnerships

Block 2:

• Deploy a Marketing & Sales Action plan
• Develop a Purchasing Strategy
• Build a Commercial Offer
• Prospecting & Customer Journey
• Business Plan
• Omnichannel Sales Action Plan
• Customer Relationship Management Tools
• Action Plan Monitoring ( ROI, KPIs, etc.)

Block 3:

• Enter a New Market
• Develop Negociation Skills
• Develop a Positioning Strategy
• Find Funding For Projects
• Commercial Strategy Performance
• Prospecting & Customer Loyalty
• Sales Negotiation
• E-commerce Platform Optimization

Block 4:

• Fundamentals of Commercial & Corporate Law
• Business Plan
• Practice Management Control as A Business Partner
• Basic Understanting of Finance
• Leardership & Coaching
• Recruiting & Retaining Staff
• Optimizing Individual & Collective Performance
• Professional Interview & Annual Appraisals

Specialization Courses:

• Hospitality Event Organisation
• Purchasing Management
• Major Luxury Events: Organizing an Event
• Quality Assurance Management in Hospitality
• Hospitality Marketing
• Strategy in Hospitality
• ...& other courses.