Sports Communication, B.S.

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The Bachelor of Science in Sports Communication at Texas Wesleyan University equips students with the knowledge, skills, and experience to succeed in the dynamic field of sports communication. The program combines theoretical foundations with practical experience, preparing graduates for careers in sports media, public relations, marketing, and event management. Students benefit from hands-on learning opportunities, state-of-the-art facilities, and experienced faculty actively involved in the industry.

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Sports Communication: Degree Plan Analysis

Degree Overview:

The Bachelor of Science in Sports Communication at Texas Wesleyan University (TXWES) prepares students for careers in the dynamic and exciting field of sports communication.

• To provide students with the skills necessary to effectively communicate about sports in a variety of formats, including print, broadcast, and digital media.
• To cultivate students' critical thinking and problem-solving abilities in the context of sports communication.
• To prepare students for successful careers in the sports industry.

Program Description:

The Sports Communication program at TXWES offers a comprehensive curriculum that combines theoretical foundations with practical experience. Students learn about the history and evolution of sports media, the role of sports in society, and the ethical considerations involved in sports communication. They also gain hands-on experience in writing, editing, reporting, and multimedia production.

Outline:

The program consists of a total of 120 credit hours, divided into the following categories:

• General Education Requirements (36 hours): This includes courses in English, mathematics, science, history, and social sciences.
• Major Requirements (48 hours): This includes core courses in sports communication, mass communication, and related fields.
• Business Administration Minor (18 hours): This minor is highly recommended for Sports Communication majors and provides students with a foundation in business principles.
• Electives (18 hours): Students can choose electives to personalize their program and explore specific areas of interest.

Sample Course Schedule:

• Freshman Year: English Composition I & II, Introduction to Speech, Introduction to Mass Communication, Fundamentals of Sports Communication, Sports Media Writing, and Introduction to Sports Marketing.
• Sophomore Year: Sports Media Production, Digital Design and Editing, Public Relations for Sports Organizations, Sports Broadcasting, and Sports Analytics.
• Junior Year: Internship in Sports Media, Sports Communication Law and Ethics, International Sports Communication, Sports Event Management, and Sports Public Relations Campaigns.
• Senior Year: Sports Social Media, Sports Media Capstone Project, and additional electives.

Assessment:

Student learning is assessed through a variety of methods, including exams, quizzes, assignments, projects, and presentations. The program also includes a comprehensive capstone project that allows students to apply their knowledge and skills to a real-world problem.

Teaching:

The program is taught by experienced faculty members who are actively involved in the sports communication industry. They use a variety of teaching methods, including lectures, discussions, case studies, and guest speakers. The program also offers students opportunities to gain hands-on experience through internships and other practical learning activities.

Careers:

Graduates of the Sports Communication program are prepared for a variety of careers in the sports industry, including:

• Sportswriter
• Sports broadcaster
• Sports public relations specialist
• Sports marketing manager
• Sports event planner
• Social media manager for sports teams or organizations

Other:

• The program offers students the opportunity to participate in extracurricular activities, such as the student-run sports communication club.
• The program also provides students with access to state-of-the-art facilities, including a television studio, radio station, and computer lab.
• The program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).