MASS COMMUNICATIONS: STRATEGIC COMMUNICATIONS

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Oklahoma City University's Strategic Communications program equips students with the skills and knowledge to become effective storytellers and strategic influencers in public relations, advertising, and digital media. Through hands-on experience and cutting-edge coursework, graduates are prepared for dynamic careers in these industries. The program emphasizes real-world application, ethical conduct, and a collaborative learning environment, leading to a 100% employment rate within three months of graduation.

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Degree Overview:

The Strategic Communications degree program at Oklahoma City University equips students with the skills and knowledge to become persuasive storytellers and strategic influencers in the fields of public relations, advertising, and digital media. Through a blend of theory and hands-on experience, the program prepares graduates for dynamic careers in these exciting industries.

Key Objectives:

• Develop a versatile skill set encompassing media production, digital strategy, and effective messaging.
• Master the art and science of communication to gain a competitive edge in the rapidly evolving media landscape.
• Engage in cutting-edge coursework that fosters creativity and critical thinking.
• Benefit from intimate class sizes and a collaborative environment.

Program Description:

The Strategic Communications program emphasizes real-world application. Students start gaining hands-on experience from their first semester, learning practical skills needed for success in today's multimedia environment. They participate in creating strategic communications campaigns for local, national, and global brands, develop social media campaigns for clients, and write, shoot, and edit videos, documentaries, and commercials. The program also focuses on crisis communication and media relations, preparing students for challenges they may face in professional settings. Ethical codes and guidelines are emphasized, ensuring graduates understand the importance of professional conduct.

Outline:

The program consists of 40-42 credit hours, divided into three categories:

Required Mass Communication Courses (15 credit hours):

• MCOM 1103: Introduction to Mass Communications
• MCOM 1213: Media Writing
• MCOM 3013: Mass Communications Research Strategies and Skills
• MCOM 4213: Legal and Ethical Principles of Media
• MCOM 4313: Senior Seminar and Portfolio Assessment

Additional Requirements (25-27 credit hours):

• MCOM 2203: Principles of Advertising
• MCOM 2313: Principles of Public Relations
• MCOM 3503: Media Relations and Event Management
• MCOM 3613: Strategic Communications Writing
• MCOM 3813: Strategic Communications Planning
• MCOM 4013: Strategic Communications Campaigns
• MCOM 4303: Promotional Methods and Strategies
• MCOM 4481-3: The Professional Experience: Communications or MCOM 3241 Publication Administration (may be repeated 3 times)

Teaching:

The program boasts experienced faculty with diverse professional backgrounds in advertising, news broadcasting, corporate video production, marketing research, newspaper publishing, public relations, and sports journalism. They offer personalized attention in small class sizes, creating a collaborative learning environment.

Careers:

Graduates of the Strategic Communications program are equipped for a wide range of exciting career opportunities, including:

• Public relations specialist
• Advertising account executive
• Social media manager
• Digital content creator
• Event planner
• Marketing communications specialist
• Journalist
• Public affairs officer
• Communications consultant

Other:

The program boasts a 100% employment rate within three months of graduation, showcasing its effectiveness in preparing students for the workforce.