مصاريف
تاريخ البدء
وسيلة الدراسة
مدة
حقائق البرنامج
تفاصيل البرنامج
درجة
الماجستير
تخصص رئيسي
Digital Technology | Web Design | Web Development
التخصص
علوم الكمبيوتر وتكنولوجيا المعلومات
لغة الدورة
إنجليزي
دفعات
| تاريخ بدء البرنامج | آخر موعد للتسجيل |
| 2024-05-30 | - |
عن البرنامج
نظرة عامة على البرنامج
The Master of Arts in Digital Media Strategy at Bridgewater College equips graduates with expertise in designing, managing, and measuring digital communication. Through a combination of theoretical knowledge and hands-on experience, students develop skills in digital writing, graphic design, videography, and UX/UI design, preparing them for careers in the expanding digital media field. The program offers flexible online and synchronous options, allowing working professionals to pursue their studies while gaining real-world experience through collaborations with regional organizations.
مخطط البرنامج
Degree Overview:
Master of Arts in Digital Media Strategy
- Aims to prepare graduates for careers in the expanding digital communications field, such as digital media strategist, social media coordinator, or content marketing manager.
- designing, managing, and measuring the effects of digital communication
- digital writing, graphic design, sound editing, videography, and UX/UI design
- regional organizations and businesses
Objectives:
- expertise in digital media communication
- cutting-edge skills and knowledge
- Build professional experience through real-world projects with regional organizations.
- position yourself for success
Outline:
Course Structure:
- fully online and synchronously
- full-time (33 credit hours) or part-time (36 credit hours) option
- 12 months for the full-time option and 24 months for the part-time option
- The program consists of a sequence of 10 core courses and a culminating Master's Project.
- M.A.
):
- Spring 1 (Senior Year): DMS 505: Digital Writing Genres & Process
- Summer 1: DMS 500: Studies in Digital Media, DMS 542: PR Strategies & Tactics, DMS 515: Digital Media Production Strategies
- Fall 1: DMS 520: Multimedia Storytelling, DMS 541: Consulting Strategies, DMS 551: Digital Persuasion, DMS 591: Master's Project Proposal
- Spring 2: DMS 528: User Experience Web Design, DMS 546: Digital Media Campaign Targeting & Analytics, DMS 592: Master's Project Implementation
- May 2: DMS 593: Master's Project Evaluation (1)
Sample Course Schedule for Full-time Student with Undergraduate Degree:
- Summer 1: DMS 500: Studies in Digital Media, DMS 542: PR Strategies & Tactics, DMS 515: Digital Media Production Strategies
- Fall 1: DMS 520: Multimedia Storytelling, DMS 541: Consulting Strategies, DMS 551: Digital Persuasion, DMS 591: Master's Project Proposal
- Spring 2: DMS 505: Digital Writing Genres & Process, DMS 528: User Experience Web Design, DMS 546: Digital Media Campaign Targeting & Analytics, DMS 592: Master's Project Implementation
- May 2: DMS 593: Master's Project Evaluation (1)
Sample Course Schedule for Part-time Student:
- Summer 1: DMS 500: Studies in Digital Media, DMS 542: PR Strategies & Tactics, DMS 515: Digital Media Production Strategies
- Fall 1: DMS 520: Multimedia Storytelling, DMS 541: Consulting Strategies
- Spring 2: DMS 505: User Experience Web Design, DMS 528: Interactive Web Development
- May 2: ---
- Summer 2: ---
- Fall 2: DMS 551: Digital Persuasion, DMS 591: Master's Project Proposal
- Spring 2: DMS 546: Digital Media Campaign Targeting & Analytics, DMS 592: Master's Project Implementation
- May 2: DMS 593: Master's Project Evaluation (1)
Assessment:
- Current Bridgewater students can **complete a B.S./B.A. + M.A. in only five years.
- 100% of MDMS students have found employment, with 95% working in the field of digital media and digital communication.
Teaching:
- Experienced faculty, with a balance between theoretical and practical backgrounds.
- active learning
- Small class sizes to foster close interaction and personalized guidance.
Unique Approaches:
- Collaboration with regional organizations and businesses on real-world projects.
- Opportunities for students to build professional portfolios through their projects.
- Use of industry-standard software and technology.
Careers:
- career paths in digital media and communication
- Examples include **digital media strategist, social media manager, content marketing manager, public relations specialist, web designer, UX/UI designer, video producer, and digital advertising specialist.
Other:
- highly ranked
- technology and equipment
عرض المزيد
متطلبات القبول
Entry Requirements:
Undergraduate Students:
High School Graduation Requirements:
- A high school diploma or equivalent from an accredited institution.
- Completion of four units of English, three units of mathematics (including Algebra I), three units of science (including one laboratory course), three units of history/social studies, and two units of foreign language.
- Minimum GPA of 2.7 or higher.
- Strong recommendations from high school teachers or counselors.
Additional Requirements for International Students:
- International students whose native language is not English must demonstrate English language proficiency by achieving a minimum score on one of the following tests:
- TOEFL: 79
- IELTS: 6.5
- Duolingo English Test: 105
Transfer Students:
- Completion of a minimum of 24 transferable college credits with a minimum GPA of 2.5.
- Official transcripts from all previously attended colleges/universities.
Graduate Students:
Bachelor's Degree:
- A bachelor's degree from an accredited institution.
- Minimum GPA of 2.7 or higher on a 4.0 scale.
- Submission of official sealed transcripts of all undergraduate and graduate course work completed.
- Completion of prerequisite coursework with a minimum grade of C or better:
- An undergraduate course in media writing (BC’s COMM 255W fulfills this requirement.)
- An undergraduate course in visual design (BC’s ART 120 fulfills this requirement.)
Applicants may be accepted into the program contingent on completion of coursework in progress. Option 1: Write an essay no longer than 700 words in which you:
- Demonstrate you have the ability to be successful in this program
- Demonstrate how this program will help you achieve your career goals
- Describe specific past experiences with digital media, citing examples of you producing multimodal messages and/or learning theories about digital technology.
- Please cite academic, news and/or web articles in your discussion as appropriate Option 2: You may submit a multimodal composition instead of a written essay that satisfies the same objectives listed above. Please keep in mind the piece you submit should demonstrate the same level of structured argument and specificity that a written essay would display. (including appropriate oral or written citation of sources)
LETTERS OF RECOMMENDATION:
Three letters of recommendation should be submitted with your application. At least one letter should be from an internship supervisor, field experience supervisor or employer. At least one letter should be from an undergraduate professor. Please view your application as a persuasive argument about why you will succeed in the program. Your letter writers will be contacted automatically after you enter their name and email address into the online application.
موقع
