مصاريف
تاريخ البدء
وسيلة الدراسة
عبر الإنترنت بالكامل
مدة
24 months
حقائق البرنامج
تفاصيل البرنامج
درجة
الماجستير
تخصص رئيسي
Communications | Media Relations | Media Studies
التخصص
وسائل الإعلام والاتصالات
نوع التعليم
عبر الإنترنت بالكامل
توقيت
لغة الدورة
إنجليزي
عن البرنامج
نظرة عامة على البرنامج
The Master of Arts in Strategic Communications equips students with the skills and knowledge to succeed in the fast-paced world of communications. The program offers a flexible online format, allowing working professionals to advance their careers. Graduates are prepared for a wide range of positions in marketing, public relations, social media, and other communications fields. The program emphasizes critical thinking, creativity, and ethical considerations in communications.
مخطط البرنامج
Degree Overview:
- The Master of Arts (MA) in Strategic Communications is designed to equip students with the cutting-edge skills and strategic thinking essential for success in today's fast-paced world of interconnected communications.
- The program aims to provide students with the tools, techniques, and knowledge necessary for success, whether they want to propel their current career to new heights or find a new opportunity.
- The program is designed to be flexible and attainable for working professionals and can be completed through Webster University Online, allowing students to continue to work full-time.
Outline:
- Core Courses:
- Strategic Communication Theory and Practice
- Communication Research Methods
- Public Relations Management
- Advertising and Marketing Communication
- Media and Society
- Crisis Communication
- Advanced Strategic Communication
- Elective Courses:
- Digital and Social Media Communication
- Data Analytics for Strategic Communication
- Global Strategic Communication
- Communication Law and Ethics
- Corporate Social Responsibility and Communication
- Capstone Project:
- Students complete a capstone project that demonstrates their mastery of the program's learning outcomes.
Assessment:
- The program uses a variety of assessment methods to evaluate student learning, including:
- Exams
- Assignments
- Projects
- Presentations
- The criteria used to assess student work include:
- Clarity of communication
- Depth of analysis
- Creativity
- Critical thinking
- Ethical considerations
Teaching:
- The program is taught by experienced professors who bring with them decades of professional and academic experience working with companies such as Anheuser-Busch, McDonald's, Kellogg's, and Target.
- Students learn through a combination of lectures, discussions, case studies, and hands-on projects.
- The curriculum is structured to integrate theoretical knowledge with practical applications, emphasizing critical thinking, creativity, and ethics in communications.
Careers:
- Graduates of the Strategic Communications MA program are prepared to pursue career positions in a wide variety of media and communications areas.
- Our alumni work in marketing, public relations, social media, digital media, corporate communications, gaming, radio, TV, advertising, animation, journalism - just about everywhere communications experts are needed.
- Graduates of our Strategic Communications MA program are especially suited to pursue careers as:
- Research Directors
- Director of Corporate Communications
- Communications, Web Content, or Social Media Manager
- Director of Public Affairs
- Marketing or Management Analyst
- Account Executives
- Advertising, Marketing, or Promotions Manager
- Brand Manager
عرض المزيد
عن الجامعة
Webster University
Overview:
Webster University is an independent, non-profit institution with a long history of providing high-quality learning experiences. It serves over 13,000 students across the United States and internationally. Webster University is known for its commitment to academic excellence, global citizenship, and individual excellence.
Services Offered:
Webster University offers a wide range of services to its students, including:
Academic Resources:
Academic calendar, academic integrity resources, accommodations, bookstore, class schedules, course catalog, library, military services, registrar's office, transcripts, and Webster University Online.Student Support:
Admissions, advising, athletics, career services, commencement, counseling for students, current student resources, financial aid, housing, international student services, student health services, student life, study abroad, university center, and visit campus.Other:
Summer camps, alumni services, community engagement, diversity, equity & inclusion, faculty development center, faculty and staff directory, global citizenship program, human resources, mission and history, nondiscriminatory policy, office of privacy, public safety, technology, and university leadership.Student Life and Campus Experience:
Webster University offers a vibrant campus experience with a focus on community and engagement. Students can participate in a variety of activities, including:
Welcome Week:
A week-long event filled with activities, events, and opportunities to meet new people and explore the campus.Therapy Animals:
Students can take a break on the Quad with therapy animals provided by DuoDogs.Social Events:
Welcome Week includes events like tie-dye, pancake breakfasts, bubble soccer, crafternoons, and silent discos.Campus Resources:
Students have access to a variety of resources, including the Quad, residence halls, and the University Center.Key Reasons to Study There:
Quality Education:
Webster University is recognized worldwide as an accessible and accredited institution.Flexible and Affordable Options:
Coursework is designed for today's student, allowing for a balance between work and life commitments.International Perspective:
Students have the opportunity to participate in study abroad programs and gain a global perspective.Academic Programs:
Webster University offers over 160 programs, including:
Undergraduate Programs:
Biology, Computer Science, Film, Television and Video Studies, International Relations, and more.Graduate Programs:
Counseling, Cybersecurity Operations, MBA with an Emphasis in Analytics, Doctor of Nurse Anesthesia Practice, and more.Webster University Online Programs:
Data Analytics, Doctor of Education, MHA Health Administration, Psychology, and more.Certificates:
Applied Behavior Analysis, Cybersecurity, Digital Marketing Management, Paralegal Studies, and more.Other:
Global Footprint:
Webster University has campuses and locations around the world, including Europe, Asia, and the United States.Military Locations:
Webster University offers unmatched programming at its military locations.News and Events:
Webster University has a robust news and events calendar, featuring alumni spotlights, summer camps, and other noteworthy happenings.Top Rankings:
Webster University is ranked among the top 20% of Midwest Regional Universities in the U.S. News & World Report's "Best Colleges" category.Virtual Tour:
Students can take a virtual tour of the Webster Groves campus from anywhere in the world.مجموع البرامج
165
موقع
السفراء
