| تاريخ بدء البرنامج | آخر موعد للتسجيل |
| 2024-05-08 | - |
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Campbellsville University's online Master of Arts in Sport Management equips students with the business dynamics of the sports industry, including marketing, finance, and ethics. The program offers concentrations in sport administration or marketing, preparing graduates for leadership roles in various sports sectors. Through practical application, experiential learning, and industry connections, students gain the skills and knowledge necessary for success in the sports industry.
مخطط البرنامج
Degree Overview:
Overview:
The online Master of Arts in Sport Management from Campbellsville University equips students with the foundational business dynamics of the sports and entertainment industry, encompassing marketing, finance, facility development, ethics, and sports law. Additionally, faculty members share insights into the industry based on their real-world experiences.
Objectives:
- To enable students to apply the fundamental principles of business management in the context of the sports industry
- To develop critical thinking and problem-solving skills specifically tailored to the sports management domain
- To cultivate an understanding of the ethical and legal considerations in sports management
- To prepare students for leadership positions in the sports industry
Program Description:
The program offers concentrations in either sport administration or marketing, allowing students to specialize their studies. Both concentrations prepare graduates for leadership roles in the sports industry across recreational, interscholastic, amateur, collegiate, and professional sports.
Administration Concentration:
Focuses on topics such as current issues and trends in various sports, leadership development, sport psychology, event management, and promotions.
Marketing Concentration:
Emphasizes healthcare marketing, human resource management, marketing strategies for international markets, and the communication responsibilities within the marketing function. The core curriculum of the online Master's in Sport Management provides students with a solid foundation in business skills through courses such as managerial finance, research methods, and facility development and management. Students will also explore the history, management theory, and ethics related to sport administration, as well as the law as it pertains to the sports industry.
Outline:
Course Schedule:
The two-year program consists of 8-week courses and can be completed in as little as one year.
Core Curriculum (21 credit hours):
- HP 605: Sport Administration
- HP 650: Ethics in Sport
- HP 645: Sport & The Law
- HP 670: Facility Development & Management
- BA 620: Managerial Finance
- BA 614: Human Resource Management
- HP 685: Capstone Internship
Sports Administration Concentration (9 credit hours):
Choose three of the following:
- HP 660: Event Management & Promotions
- HP 630: Sport Psychology
- HP 675: Current Issues & Trends in Sport & Physical Activity
- PABA 601: Marketing Management
- BA 617: Leadership
Sports Marketing Concentration (9 credit hours):
Choose three of the following:
- BA 600: Entrepreneurship
- BA 601: Marketing Management
- BA 610: Managing Global
- BA 617: Leadership
- BA 623: Marketing Communication
- HP 675: Current Issues & Trends in Sport & Physical Activity
Assessment:
Assessment Methods:
The assessment of student learning in the program is conducted through various methods, including:
- Class participation
- Quizzes
- Exams
- Projects
- Presentations
- Case studies
- Research papers
- Capstone internship
Grading Criteria:
The grading criteria for each course are determined by the respective instructor and communicated to students at the beginning of the course. Generally, grades are based on a combination of factors such as:
- Attendance and participation
- Completion of assignments
- Quality of work
- Understanding of course material
Teaching:
Teaching Methods:
The online Master's in Sport Management program employs a variety of teaching methods to cater to diverse learning styles and enhance student engagement. These methods include:
- Interactive lectures
- Online discussions
- Group projects
- Case studies
- Simulations
- Guest lectures from industry professionals
- Real-world examples and case studies
- Virtual field trips
- Online simulations and games
Faculty:
The program's faculty comprises experienced professionals and academics who are actively engaged in the sports industry. They bring their expertise and practical knowledge to the classroom, ensuring that students receive up-to-date insights and industry best practices.
Unique Approaches:
The online Master's in Sport Management program at Campbellsville University incorporates several unique approaches to enhance the student learning experience:
- Emphasis on practical application: The program places a strong emphasis on practical application, providing students with opportunities to apply the theories and concepts they learn to real-world situations.
- Experiential learning: The program includes a capstone internship that allows students to gain hands-on experience in the sports industry.
- Industry connections: The program maintains strong relationships with industry professionals, providing students with access to guest lectures, networking opportunities, and potential employment opportunities.
Careers:
Career Paths:
Graduates of the online Master's in Sport Management from Campbellsville University are equipped with the knowledge and skills necessary for a wide range of careers in the sports industry, including:
- Athletic director
- Facilities manager
- General manager
- Public relations representative
- Sports marketing manager
- Sports manager
Career Outcomes:
The program prepares graduates for leadership positions within the sports industry, including opportunities in recreational, interscholastic, amateur, collegiate, and professional sports.
