نظرة عامة على البرنامج
This program equips professionals in the airport and airline industries with effective market research strategies. Led by experts, it covers survey design, data analysis, and using aviation resources to make informed decisions in a competitive business environment. The course enhances understanding of market dynamics and enables participants to optimize their operations and meet customer needs.
مخطط البرنامج
Degree Overview:
This course aims to create a forum for airports and airlines that will discuss how to effectively conduct and assess market research. The air transport industry is constantly striving to become more commercially effective in an competitive and uncertain business environment.
Outline:
Focusing on market research, the course will cover:
- Designing an effective survey of air travellers
- How Heathrow uses its market research
- Market research for a niche airport
- Aviation and other data sources: utilisation and caveats
Teaching:
Each session will be led by a senior expert in the field, featuring a balanced perspective, combining industry know-how with the latest insights from leading academic researchers.
- Dr Nigel Dennis is head of the Air Transport Unit, co-ordinating the aviation research and teaching activities at the University of Westminster. He is course leader of the Air Transport Planning and Management MSc and has taught airline planning on the existing Master's degree programmes for 20 years.
- Frances Kremarik is a Lecturer in Air Transport at the University of Westminster, specialising in air transport surveys and data, along with the North Atlantic market.
- Professor Andrew Cook lectures on air traffic management and quantitative methods on the department's internal Masters courses (MSc Air Transport Planning and Management, MSc Transport Planning and Management) and external aviation short courses. He also supervises, coordinates and examines MSc/PhD research internally and externally.
