| Program start date | Application deadline |
| 2025-09-09 | - |
Program Overview
Audencia's three-year Bachelor in Management prepares students for diverse business careers through a combination of academic excellence, international exposure, digital expertise, and professional experience. The program offers a wide range of electives and specializations, emphasizes responsible commitment, and boasts a strong alumni network. With a 98% student satisfaction rate and 100% employment rate within six months of graduation, this program provides a solid foundation for further studies or a successful career in the business world.
Program Outline
Degree Overview:
Audencia's Bachelor in Management is a three-year, full-time program offered on the Nantes, Paris, or Vendée campuses. It aims to prepare future managers for various business and management professions by providing key academic skills, international exposure, digital expertise, global responsibility awareness, and professional experience. The program combines academic excellence, professional experience (12-16 months), study-abroad opportunities (minimum 6 months), and curriculum customization. It offers a wide range of electives and specializations in English or French, and serves as preparation for Master's level studies. It emphasizes responsible commitment through action and experimentation within the pedagogy. The program benefits from a rich and stimulating learning environment and a strong alumni network of over 34,000 members. The program has a 98% student satisfaction rate and a 100% employment rate within 6 months of graduation (average). 85% of graduates continue their studies, with 60% pursuing Grande Ecole programs.
Outline:
The program is structured across three years:
- Year One: Learning the Basics: This year focuses on fundamental knowledge in marketing, management, business, economics, law, and modern and digital languages. Students choose electives from a wide range of options. Core subjects include marketing, negotiation and sales techniques, financial analysis, economics, organizational structure of companies, fundamentals of law, geopolitics, and climate issues. Language classes (LV) include English (for French track students), and a choice of French as a foreign language, Spanish, German, or Chinese. Digital pedagogy is integrated, using tools like MOOCs, serious games, and blended learning.
- Year Two: Define Your Project and Get Started: This year allows students to acquire business culture in an international context, strengthen commercial, marketing, and management skills, consolidate modern languages, and reinforce teamwork abilities. Students choose between two tracks:
- Track 1: A semester of advanced courses at Audencia (with electives in design thinking, commercial prospecting, international relations, coding, energy transition, diversity and inclusion, etc.) followed by a semester of operational internship in France or abroad OR academic expatriation at a partner university.
- Track 2: A semester of operational internship in France or abroad OR academic expatriation at a partner university, followed by a semester of advanced courses at Audencia (with the same elective options as Track 1). Students entering in the second year only have Track 1 available.
- Year Three: Professionalization and Consolidation of Skills: This year emphasizes professionalization through specialization courses designed to master key company functions. Specializations are open to all students, regardless of campus, but may require campus changes depending on the specialization chosen. Options include: Each specialization has a detailed curriculum outline with specific courses and career targets.
- Management for Tomorrow: An English-language course deepening knowledge acquired in years 1 and 2, preparing students for ecological and social transition challenges.
- Study Abroad for a Double Degree: A double degree program at partner universities in Sweden, Japan, Ireland, Colombia, Senegal, or Spain.
Assessment:
The text mentions continuous monitoring, written evaluations, exams, oral presentations, and group work as assessment methods.
Teaching:
The program uses a mix of theoretical and practical sequences (face-to-face or distance learning), including business simulations, case studies, and interactive lessons. Digital tools are integrated into the pedagogy.
Careers:
Graduates can pursue further studies (Master's degrees) or enter the workforce. Examples of positions held by alumni include marketing manager, sales manager, business analyst, financial analyst, and account manager.
Other:
The program includes a 2-month internship in France or abroad during the first year. The second and third-year internships can also be completed abroad. A gap year option is available between the second and third years, allowing for internships, personal projects, or further study abroad. The program leads to a Bachelor's degree (Grade Licence, Visé BAC+3), recognized by the French Ministry of Higher Education and Research (RNCP: 37975). The program has 180 ECTS credits. Audencia is committed to accessibility for students with disabilities.
