BBA Data, IA & Management

Program Overview

This multidisciplinary BBA program, jointly offered by Audencia and Centrale Nantes, equips students with both management and technical skills in data analysis and utilization. Providing a strong international dimension, the program aims to develop managers with advanced expertise in the growing data field, leading to high employability in roles such as data analyst and data product manager. The program's unique feature is its accreditation by both business schools and engineering schools, making it a first-of-its-kind in France.

Program Outline

Degree Overview:

The BBA Data, IA & Management is a four-year, full-time Bachelor of Business Administration program jointly offered by Audencia and Centrale Nantes. It aims to train multidisciplinary managers with advanced expertise in management (finance, management, marketing, strategy) and technical skills in data collection, analysis, and utilization to enhance business performance. The program is taught entirely in English and boasts a strong international dimension with opportunities for study abroad. The program's objectives include analyzing the environment and organization to establish a diagnosis; designing marketing, sales, communication, and/or export policies; defining budgets, evaluating the profitability of actions, and controlling procedures; using appropriate digital tools; communicating in a multicultural environment; and acting responsibly in a professional context.

Outline:

The BBA Data, IA & Management program is structured across four years, with a balanced schedule of morning classes at Audencia and afternoon classes at Centrale Nantes (or vice versa), totaling approximately 25 hours per week plus group and individual work. The curriculum is divided into four years:

• Year 1: Focuses on foundational knowledge in both management and data science.
Includes courses such as accounting, finance, marketing, microeconomics, sales techniques, cost analysis, market study, product innovation, sales communication (Audencia); algorithmics, scientific computing, analysis, linear algebra, scientific programming, and data structures management (Centrale Nantes); and language courses (English, French, and/or Chinese) and sports. A minimum 8-week internship is required.
• Year 2: Builds upon Year 1's foundation with advanced courses in both fields, particularly in engineering, including a semester at the École Centrale de Casablanca.
• Year 3: Develops expertise in management, beginning with a semester at Audencia's Shenzhen campus.
Includes co-taught courses by both schools. Concludes with a 16-week internship in France or abroad. Courses include Chinese language, finance, corporate finance, introduction to Fintech, financial decision-making, big data and finance, business game (Shenzhen); customer relationship management, crypto and online currencies, strategy and innovation, responsible AI, research methodology, digital marketing, quantum computing, blockchain, data and business strategy (Audencia & Centrale Nantes).
• Year 4: Consolidates knowledge and develops professional skills through a 24-week final internship or project.
Courses include Fintech, supply chain management and big data, operations management and big data, personalization and recommendation systems, management of international trade operations, business intelligence, research methodology II, responsible AI II, enterprise 4.0, and AI and decision-making (Audencia & Centrale Nantes). The program includes three internships totaling 12 months: an 8-week internship in Year 1, a 16-week internship in Year 3, and a 24-week final internship/project in Year 4.

Assessment:

The program uses continuous assessment, written evaluations, and group work.

Teaching:

The program uses a variety of teaching methods including theoretical courses, business games, simulations, case studies, practical exercises, a "fil rouge" project, group projects, and research projects. The program leverages the resources and faculty of both Audencia and Centrale Nantes, with co-teaching in later years.

Careers:

The program aims to provide high employability in the growing data field. Potential career paths include data analyst, data product manager, data architect, chief data officer, business intelligence analyst, and financial analyst.

Other:

The program benefits from the shared resources of Audencia and Centrale Nantes, including access to both schools' campuses in France and abroad, libraries, laboratories, and alumni networks. Students also have access to Centrale Nantes' supercomputer, one of the most powerful in the region, for ambitious projects, and the Centrale-Audencia-ENSA incubator for innovative startups. The partnership between Audencia and Centrale Nantes, founded in 2013, aims to advance pedagogy, research, engineering, and management, strengthening international ties and industrial partnerships. The program fosters a multicultural experience with both French and international students.

Tuition fees: 12 000€ per year Fees of 500€ per year are added to the tuition fees.