| Program start date | Application deadline |
| 2025-01-01 | - |
| 2025-05-01 | - |
Program Overview
Algoma University's Certificate in The Business of Esports, the first of its kind in Ontario, provides industry-relevant skills for aspiring esports professionals. This one-year program offers 10 courses taught by industry experts, covering topics such as marketing, management, and event planning. Students gain networking and experiential learning opportunities through academic esports events and tournaments. Graduates are equipped for careers in the esports business sector, including employment and entrepreneurship.
Program Outline
Degree Overview:
Algoma University School of Business and Economics offers a Certificate in The Business of Esports, the first such program in Ontario. Launched in September 2022, it's a one-year, two-semester program designed for esports enthusiasts seeking industry employment and entrepreneurs aiming to build their personal brands within the esports sector. The certificate provides the skills, knowledge, and abilities needed for success in the business side of esports. Graduates receive a Certificate in The Business of Esports. The program includes 10 courses (30 credits) and offers current, industry-relevant courses taught by subject matter experts with real-world experience. Students gain networking opportunities and participate in academic esports events and tournaments for experiential learning. The certificate can be completed full-time or part-time, and all courses can be applied toward a Bachelor of Business Administration degree (provided entrance requirements are met).
Outline:
The program is structured across two semesters:
FIRST SEMESTER (FALL/WINTER/SPRING):
- ADMN 1706 Introduction to Esports
- ADMN 1707 Understanding Esports Infrastructure
- ADMN 2706 Marketing Strategy for Esports
- ADMN 2707 Fundamentals of Esports Management
- ADMN 2756 Production, Content Creation, and Broadcasting for Esports
SECOND SEMESTER (FALL/WINTER/SPRING):
- ADMN 3706 Education and Personal Wellness Within Esports
- ADMN 3707 Brand Activation and Sponsorship for Esports
- ADMN 3756 Event Planning for Esports
- ADMN 4706 Esports in the Global Market
Teaching:
The program features instruction from subject matter experts with real-world experience in the esports industry. Students benefit from networking opportunities and experiential learning through participation in academic esports events and tournaments.
Careers:
The program prepares students for careers in the esports industry, encompassing both employment and entrepreneurship. It equips graduates with the skills to work in various roles within the esports business sector and to develop their own personal brands.
Other:
Undergraduate certificates are ideal for students seeking an additional credential during their degree program in a different discipline or for part-time study. Students enrolled in an undergraduate certificate while completing a degree are ineligible for a minor in the same discipline. There are limited spots available in the Certificate in The Business of Esports.
Algoma University, established in 1965, is a distinctive institution dedicated to academic excellence, personal growth, and cross-cultural learning. Located on the historic site of the former Shingwauk Indian Residential School, the university embraces a special mission to foster cross-cultural learning between Anishinaabe (First Nations, Métis, and Inuit) communities and the world.
Special Mission and Values
At the heart of Algoma University's ethos is its commitment to cross-cultural learning, particularly between Anishinaabe communities and global perspectives. This mission permeates every aspect of campus life, offering students invaluable insights and unique leadership opportunities.
The university celebrates diversity, recognizing and respecting the varied experiences, skills, and talents of its community members.
Campuses
Algoma University operates three campuses, each offering unique experiences:
- Sault Ste. Marie: Known as "The Soo," this campus provides a northern experience with all the amenities of a big city, including shopping, entertainment, and cultural activities.
- Brampton: Situated in one of Canada's fastest-growing cities within the Greater Toronto Area, the Brampton campus offers an urban experience with access to numerous businesses and services.
- Timmins: Known as the "city with a heart of gold," the Timmins campus caters to diploma-to-degree and university transfer students, emphasizing a northern context for those living and working in Northern Ontario.
Academic and Student Life
Algoma University offers a personalized, hands-on learning experience, with small class sizes that foster close interactions between students and faculty. The diverse student body—nearly 50% international—provides a rich environment for cultural exchange.
Students have access to a wide range of cultural, academic, and social activities, contributing to a transformative university experience.
Leadership
The university's senior leadership team includes:
- Dr. Asima Vezina: President and Vice-Chancellor
- Mario Turco: Chancellor
- Kelli-Ann Lemieux: Chair, External Member
- Dr. Michele Piercey-Normore: Special Advisor to the President
- Patty Chabbert: Interim VP, Nyaagaaniid - Anishinaabe Initiatives, Equity & Decolonization
- Craig Fowler: Vice-President of Growth, International, & External Relations
- Kramer Rousseau: Interim VP, Finance & Operations
Through its unique mission, diverse campuses, and commitment to inclusive education, Algoma University strives to create a supportive and dynamic learning environment that prepares students for global opportunities.
