Master in Communications and Future Marketing

Program Overview

The Master in Communication and Future Marketing in Barcelona is a 9-month program that blends theory with practical projects, enabling students to master the art of effective communication and future marketing. The program prepares students for leadership roles in branding, digital strategy, and market innovation. It is taught in English and is suitable for working professionals through its evening classes. The program is accredited by ACBSP and ASIC.

Program Outline

Degree Overview:

The Master in Communication and Future Marketing in Barcelona is a 9-month program taught in English. It aims to equip students with cutting-edge strategies in digital marketing, brand storytelling, and data-driven communication. The program blends theory with practical projects, enabling students to create globally resonant campaigns. The program is designed for innovators and takes place in Barcelona, leveraging the city's creative environment. Students collaborate with international peers, gaining expertise in branding, digital strategy, and market innovation. In 2024, it was ranked among the Top 5 Marketing Masters in Spain by El Mundo Ranking, based on academic excellence, reputation, and employer feedback. The program is described as mastering the art of effective communication and future marketing.

Outline:

The program structure is organized around four key areas: Understand, Create, Market, and Manage, culminating in a Capstone Project.

• Understand: This section focuses on learning the latest advancements in marketing, including Future Marketing, Digital Marketing, and Experiential Brand Marketing.
A consultancy study involving a real future marketing case is included as a learning-by-doing component. The curriculum also covers the Marketing of Innovations.
• Create: This section focuses on communication expertise, covering Communication Planning & Advertising and Social Media & Public Relations, exploring how the communication industry has changed with the rise of social media.
• Market: This section involves practical application through Agile Fundamentals (Scrum, Kanban, Lean, and XP), a Strategic Marketing Simulation Business Game (an online simulation), and innovative collaboration methodologies.
• Manage: This section focuses on leadership and global management skills, covering Project Development & Finance, Financial Strategies for Business Development, and Entrepreneurial Project Management.
It also includes Transversal Competencies of Global Leaders, such as Communication, Time Management & Leadership, and Ethics & Responsibility. The program concludes with a Capstone Master Project, a practical group project involving organizational analysis or audit, a case study, or original research on a chosen topic.

Teaching:

The program features industry experts and CEOs as faculty, providing direct learning from professionals shaping the industry's future. GBSB Global is highlighted as one of Spain's first Microsoft Showcase Schools, emphasizing tech-driven learning. The program includes company visits, networking events, and field trips for global exposure and industry immersion.

Careers:

The program aims to prepare students for leadership roles in branding, digital strategy, and market innovation. A student success story is presented, showcasing a graduate who secured a permanent role as a Membership Brand Specialist at Nike Paris after completing the program.

Other:

The program offers evening classes, making it suitable for working professionals. The program is offered in Barcelona, Madrid, and online. The Barcelona campus is located in the Eixample neighborhood, near Aragó Street. The program is a Master of Arts in Communication and Future Marketing (continued education), internationally accredited by ACBSP and ASIC.

The Total Fee for the Program – 9 900 EURO. The fee includes application, enrolment and administrative fees. Special offers and scholarships are available for early birds applicants and winners of scholarship competitions.