Master in Digital Business and Innovation in Barcelona
| Program start date | Application deadline |
| 2025-10-01 | - |
| 2025-01-01 | - |
| 2025-04-01 | - |
Program Overview
The Master in Digital Business and Innovation in Barcelona is a one-year program designed for professionals seeking to navigate the digital landscape. It emphasizes hands-on experience, collaboration with industry experts, and the development of key competencies in digital marketing, big data analytics, online strategy, and business transformation. The program leads to a globally recognized Master's degree, enhancing career opportunities worldwide.
Program Outline
Degree Overview:
The Master in Digital Business and Innovation in Barcelona is a one-year program designed for professionals seeking expertise in navigating the evolving digital landscape. The program aims to develop key competencies in digital marketing, big data analytics, online strategy, and business transformation. It emphasizes hands-on experience through real-world projects and collaboration with industry experts. The program's location in Barcelona, a technology and entrepreneurship hub, provides access to top professionals and international networks. GBSB Global Business School, offering this program, is ranked among the Top 10 Digital Business Schools in Spain (The Financial Magazine National Rankings 2024). The program leads to a globally recognized Master’s degree, enhancing career opportunities. The program develops strategic and leadership skills, focusing on practical expertise in strategic management, finance, and project leadership within the digital business context. Students learn to design innovative digital business models using design thinking, lean startup methodology, and business intelligence techniques.
Outline:
The program structure includes the following modules:
- Digital Strategy: This area covers Digital Transformation, Innovation and Technology (6 ECTS), focusing on the digital economy, digital strategy and transformation, Drucker’s 7 Sources of Innovation, open innovation, strategic approaches to managing innovation, and disruption theory. It also includes Digital Business Models for the New Economy (6 ECTS), exploring the architecture of digital business models, design thinking, lean startup concepts, and business model digitalization. Finally, Strategic Management and Analytics (8 ECTS, Online) covers data and strategy, strategic management, planning, and structure, and strategic approaches to analyzing an organization's position.
- Business Intelligence: This section includes Business Intelligence in the Era of Big Data and AI (6 ECTS), covering information management, and main machine learning (ML) techniques and Artificial Intelligence (AI).
- Operations & Supply Chain: This area covers Supply Chains 4.0 for Digital Consumers (6 ECTS) and Operations Management (6 ECTS). Topics include retail and e-commerce supply chains, omnichannel operations, customer service operations management, last-mile and reverse logistics, transformation of supply chains, and the digitization of the supply chain.
- E-Marketing: This section includes Digital Platforms and Ecosystems (6 ECTS) and Web and Mobile Marketing (6 ECTS). Topics include the platform economy, multi-sided platforms, ecosystem-focused frameworks, data protection and privacy issues, omnichannel marketing, user experience (UX), responsive design, customer journey, SEO, SEM, email marketing, app store search optimization (ASO), and monetization approaches in mobile marketing.
- Project Management: The program includes Effective Teamwork and Project Management (6 ECTS).
- Global Strategy: The program includes Economics and Geopolitics (6 ECTS, Online), covering principles of behavioral economics, geopolitics and geo-economics methodologies, and the causes of globalization.
- Capstone Project: Students must complete a Final Project (Capstone) which involves identifying a real-world problem within their area of expertise and developing feasible solutions. This project is a comprehensive assessment of the knowledge and skills acquired throughout the program.
Assessment:
The provided text does not explicitly detail the assessment methods and criteria used in the program beyond mentioning the Capstone Project as a comprehensive test of knowledge and skills.
Teaching:
The text mentions learning from industry experts and gaining hands-on experience through real-world projects.
Careers:
The program aims to equip graduates with the skills to thrive in a rapidly evolving digital landscape, leading digital initiatives and driving innovation. The globally recognized Master’s degree enhances career opportunities worldwide.
Other:
The program is offered in English and has annual intakes in October, January, and April. The program is a minimum of 62 ECTS and can be completed to a Master of Science in Management (Digital Marketing) (90 ECTS) by completing the last quarter online. GBSB Global Business School is accredited by the Government of Catalonia’s Department of Education and licensed by MFHEA (License number: 2020-012). The program is offered in Barcelona, Spain. Student testimonials highlight the collaborative learning environment, hands-on projects, and the development of confidence and intercultural understanding.
The Total Fee for the Program is € 15 900. The fee includes application, enrollment and administrative fees.
Discover GBSB Global Business School
At GBSB Global Business School, we’re here to help you explore big ideas, gain real-world skills, and grow into a confident, forward-thinking leader. With campuses in the exciting cities of Barcelona, Madrid, and Malta—and a fully online option—you can join us from almost anywhere. Our students represent over 100 nationalities, creating a welcoming, international community.
Programs Designed for the Real World
We offer flexible programs at different levels, including Bachelor's degrees, Master’s, and MBAs. These are designed not just to help you graduate, but to prepare you for success in real jobs. You’ll work on practical projects, learn directly from experienced professionals, and use the tools that today’s top companies rely on.
More Than Just Classes
At GBSB Global, learning goes beyond the classroom. You’ll attend workshops, meet business leaders, and be part of a strong global network of students and alumni. We’re proud to be ranked and recognized by respected organizations like QS and Forbes for our innovation, entrepreneurship, and commitment to sustainability.
Quick Facts
- 🌍 Students from 100+ countries
- ⭐ 5 Stars in Teaching, Employability, and Online Learning (QS Stars)
- 📊 Ranked Top 200 Global MBA Programs (QS Rankings)
- 💼 90% of graduates employed within one year
- 🗣️ All programs taught in English
Support for Future Entrepreneurs
Thinking of launching your own business or creating positive change? Our G-Accelerator program gives you the tools, mentorship, and resources to turn your ideas into action.
Your Global Future Starts Here
Whether you want to study in person or online, GBSB Global offers you a modern, international education that helps you build a successful and meaningful career.
Ready to take the first step?
Global Recognition & Rankings
- QS Stars Rating: 5 Stars for Teaching, Employability, Online Learning, and Inclusiveness
- CEO Magazine Global MBA Rankings 2025: Tier One
- Forbes España 2024: #1 in Executive and Top Management Programs
- El Mundo & Financial Magazine 2024: Programs listed among the Top 5 in Spain
- Microsoft Showcase School: First business school recognized for its digital learning environment
Accreditations & Memberships
- ACBSP: Accreditation Council for Business Schools and Programs (USA)
- ASIC: Accreditation Service for International Schools, Colleges, and Universities (UK)
- MFHEA: Malta Further & Higher Education Authority
- Generalitat de Catalunya: Department of Education (Spain)
- Comunidad de Madrid: Department of Education, Science, and Universities (Spain)
- AACSB: Member of the Association to Advance Collegiate Schools of Business
- BGA: Member of the Business Graduates Association
Entry Requirements:
To be eligible for admission to the Master in Digital Business and Innovation in Barcelona, you must:
- Have a Bachelor’s degree (or equivalent) or higher; be in the process of completing your Bachelor’s degree (or equivalent), or have a high level of relevant work experience.
- Demonstrate proficiency in the English language.
- Complete all required admissions forms and submit all required documentation.
Language Proficiency Requirements:
To demonstrate English language proficiency, applicants must meet one of the following criteria:
- English as a native language;
- TOEFL – Minimum score: 213 (computer based), 79/93 (internet based), or 550 (paper based);
- IELTS – Minimum score: 6.5;
- Cambridge ESOL, Certificate in Advanced English (CAE) – Minimum score: C1;
- English as the language of instruction during previous studies in the formal educational system;
- Pass GBSB Global’s internal English proficiency test.
