Master in Management in Barcelona

Program Overview

The GBSB Global Master in Management in Barcelona offers a one-year, customizable program to equip professionals with skills in strategic decision-making, leadership, and digital transformation. Recognized among the best globally, the program emphasizes hands-on experience, industry engagement, and career support for leadership roles in fast-paced business environments.

Program Outline

Degree Overview:

The GBSB Global Master in Management in Barcelona is a one-year program taught in English, designed for ambitious professionals seeking to develop comprehensive business acumen. It's located in Barcelona, Europe's thriving innovation hub. The program focuses on equipping students with strategic decision-making, leadership skills, and digital transformation expertise, crucial for navigating today's complex business landscape. The curriculum is customizable, allowing students to tailor their learning experience by choosing electives across various specializations, including digital business, entrepreneurship, finance, and supply chain management. The program aims to prepare graduates for leadership roles in startups, international operations, or digital innovation. It has been recognized among the best by the QS Business Master’s Rankings 2025. The program offers a globally recognized Master’s degree accredited by the Department of Education of the Government of Catalonia and the Malta Further & Higher Education Authority. It emphasizes future-proof education through engagement with industry experts, cutting-edge tools, and hands-on experience. Students benefit from real-world industry experience via company visits, executive meetings, and learning-by-doing sessions. The program also includes internship and career support through a Career Portal and the Career Services team. Finally, it offers a vibrant student life with social events and opportunities to experience Barcelona's culture.

Outline:

The GBSB Global Master of Science (MSc) in Management is highly customized. The program is structured across three terms: Fall (September-December), Winter (January-March), and Spring (April-June), followed by a final project.

Fall (September-December):

• Strategic Management and Analytics (8 ECTS)
• Economics and Geopolitics (6 ECTS)
• Digital Transformation, Innovation, and Technology (6 ECTS)
• Effective Teamwork and Project Management (6 ECTS)
• Total: 26 ECTS

Winter (January-March):

• Finance for Management (8 ECTS)
• Operations Management (6 ECTS)
• Elective I (6 ECTS)
• Elective II (6 ECTS)
• Total: 26 ECTS

Spring (April-June):

• Strategic Marketing (6 ECTS)
• Elective III (6 ECTS)
• Elective IV (6 ECTS)
• Total: 18 ECTS

Final Project (Capstone):

This involves identifying a real-world problem and applying learned skills to develop a solution. It can be research-oriented or problem-solving focused. (20 ECTS)

Elective Modules (Descriptions provided):

• Digital Transformation, Innovation, and Technology (6 ECTS):
Covers topics such as Drucker’s 7 Sources of Innovation, Open Innovation, Disruption Theory, Digital Transformation Journey, Analytics Tools and Machine Learning (ML) Tools and Techniques, Artificial Intelligence (AI), Big Data Landscape Architecture, Future of Business Intelligence, Internet of Things (IoT), and Data-driven Business Models (DDBM).
• Operations Management (6 ECTS):
Provides understanding of functional silos within business.
• Finance for Management (8 ECTS):
Covers finance within a management context.
• Strategic Marketing (6 ECTS):
Focuses on compiling innovative global marketing strategies.
• Social Media Marketing (6 ECTS):
Covers Social Media Marketing Strategy, Social Media Communication Plan, Types of Social Media, Professional Use and Advertising, Digital Branded Content and Digital Storytelling, Viral Marketing and Communication, and Analytical Tools for Social Media.
• Web and Mobile Marketing (6 ECTS) & E-Commerce and Digital Customer Loyalty (6 ECTS):
Covers Ecosystems in the Web and Mobile Market, Data Protection and Privacy Issues in Web and Mobile Marketing, User Experience (UX), Responsive Design and Customer Journey, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Appstore Search Optimization (ASO), Monetization Approaches in Mobile Marketing, Omnichannel Marketing, B2B and B2C Digital Business Models in E-commerce, E-commerce Technology Requirements, Customer Acquisition in E-commerce, Designing a Customer Loyalty Program, Marketing Automation, and E-commerce Personalization Strategies, E-commerce Gamification.
• Effective Teamwork and Project Management (6 ECTS):
Focuses on improving soft skills and leadership.

Assessment:

The provided text mentions a Capstone Project as a comprehensive assessment of all skills and knowledge gained throughout the Master's program. Students identify a real-world scenario requiring a solution, applying their knowledge to develop theoretical or practical models.

Teaching:

The text mentions that students engage with renowned industry experts and utilize cutting-edge analytics and business intelligence tools. Hands-on experience is emphasized through company visits, executive meetings, and learning-by-doing sessions.

Careers:

The program aims to prepare graduates for leadership roles in startups, international operations, or digital innovation. The program offers internship opportunities and career support through a Career Portal and Career Services team to help students kick-start their careers.

Other:

The program is offered in Barcelona at a campus located in the Eixample neighborhood, off Aragó Street. The program's core values emphasize learning through digital innovation, encouraging innovative thinking and creative solutions. Graduates are described as talented and passionate, with strong growth mindsets, strategic management skills, team leadership abilities, effective communication, and design and agile thinking. The program also leads to a Postgraduate Diploma in Management (minimum 62 ECTS) before progressing to the Master of Science in Management (90 ECTS) upon completion of online studies. The Postgraduate Diploma is officially recognized and state-accredited by the Government of Catalonia’s Department of Education and the MFHEA (Malta Further & Higher Education Authority).

The fee includes application, enrollment and administrative fees.