| Program start date | Application deadline |
| 2025-10-01 | - |
| 2025-01-01 | - |
| 2025-04-01 | - |
Program Overview
The Master in Digital Marketing from GBSB Global Business School in Barcelona equips students with the skills and strategies for success in the digital marketing landscape. The one-year program, taught in English, covers topics including social media marketing, e-commerce, and digital transformation.
Program Outline
Degree Overview:
The Master in Digital Marketing in Barcelona is a one-year program taught in English. It aims to equip students with the skills and strategies needed to succeed in the evolving digital marketing landscape. The program is designed to provide hands-on experience with various digital marketing tools, from social media to e-commerce platforms. It's recognized among the top programs in Spain by the QS Master’s in Marketing Rankings 2025. The program is officially accredited by the Department of Education of the Government of Catalonia and the Malta Further & Higher Education Authority. Graduates gain an official Master’s degree. The program highlights include a globally recognized degree, access to GBSB Global’s Alumni driven ‘Marketing Chapter’ community, real-world industry experience through company visits and learning-by-doing sessions, internship and career support, and a vibrant student life in Barcelona.
Outline:
The program structure includes the following modules:
- Project Management: Effective Teamwork and Project Management (6 ECTS)
- Operations: Operations Management (6 ECTS), Finance for Management (8 ECTS)
- Global Marketing: Strategic Marketing (6 ECTS)
- Digital Transformation: Digital Transformation, Innovation and Technology (6 ECTS), Business Intelligence in the Era of Big Data and AI (6 ECTS). This section covers topics such as Drucker’s 7 Sources of Innovation, Open Innovation, Strategic Approaches to Managing Innovation, Disruption Theory, Digital Transformation Journey, Analytics Tools and Machine Learning (ML) Tools and Techniques, Artificial Intelligence (AI), Big Data Landscape Architecture, Future of Business Intelligence, Internet of Things (IoT), and Data-driven Business Models (DDBM).
- Social Media: Social Media Marketing (6 ECTS), covering Social Media Marketing Strategy, Social Media Communication Plan, Types of Social Media, Professional Use and Advertising, Digital Branded Content and Digital Storytelling, Viral Marketing and Communication, and Analytical Tools for Social Media.
- E-Commerce: Web and Mobile Marketing (6 ECTS), E-Commerce and Digital Customer Loyalty (6 ECTS). This section covers Ecosystems in the Web and Mobile Market, Data Protection and Privacy Issues in Web and Mobile Marketing, User Experience (UX), Responsive Design and Customer Journey, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Appstore Search Optimization (ASO), Monetization Approaches in Mobile Marketing, Omnichannel Marketing, B2B and B2C Digital Business Models in E-commerce, E-commerce Technology Requirements, Customer Acquisition in E-commerce, Designing a Customer Loyalty Program, Marketing Automation, and E-commerce Personalization Strategies, E-commerce Gamification.
- Capstone Project: A comprehensive final project applying all skills and knowledge learned throughout the program. Students identify a real-world scenario and develop a credible solution. The program is delivered through a morning and afternoon schedule. The total ECTS credits for the Postgraduate Diploma in Digital Marketing is a minimum of 62.
Teaching:
The text mentions that professors utilize a variety of teaching methods to make subjects more enjoyable and enriching. Student testimonials praise the professors' ability to engage students. The program includes company visits and learning-by-doing sessions with digital marketing professionals and industry leaders.
Careers:
The program offers internship opportunities through a Career Portal and career support from the Career Services team. The program aims to prepare students for careers in the digital marketing field, positioning them as industry leaders.
Other:
The program offers annual intakes in October, January, and April. The program is located in Barcelona. The total tuition fee is €15,900. GBSB Global Business School is accredited by the Government of Catalonia’s Department of Education and the Malta Further & Higher Education Authority (MFHEA). The school has campuses in Barcelona, Madrid, Malta, and offers online learning. The program includes access to the GBSB Global’s Alumni driven ‘Marketing Chapter’ community. Students have the opportunity to experience the vibrant culture and lifestyle of Barcelona.
The Total Fee for the Program is € 15 900. The fee includes application, enrollment and administrative fees.
Discover GBSB Global Business School
At GBSB Global Business School, we’re here to help you explore big ideas, gain real-world skills, and grow into a confident, forward-thinking leader. With campuses in the exciting cities of Barcelona, Madrid, and Malta—and a fully online option—you can join us from almost anywhere. Our students represent over 100 nationalities, creating a welcoming, international community.
Programs Designed for the Real World
We offer flexible programs at different levels, including Bachelor's degrees, Master’s, and MBAs. These are designed not just to help you graduate, but to prepare you for success in real jobs. You’ll work on practical projects, learn directly from experienced professionals, and use the tools that today’s top companies rely on.
More Than Just Classes
At GBSB Global, learning goes beyond the classroom. You’ll attend workshops, meet business leaders, and be part of a strong global network of students and alumni. We’re proud to be ranked and recognized by respected organizations like QS and Forbes for our innovation, entrepreneurship, and commitment to sustainability.
Quick Facts
- 🌍 Students from 100+ countries
- ⭐ 5 Stars in Teaching, Employability, and Online Learning (QS Stars)
- 📊 Ranked Top 200 Global MBA Programs (QS Rankings)
- 💼 90% of graduates employed within one year
- 🗣️ All programs taught in English
Support for Future Entrepreneurs
Thinking of launching your own business or creating positive change? Our G-Accelerator program gives you the tools, mentorship, and resources to turn your ideas into action.
Your Global Future Starts Here
Whether you want to study in person or online, GBSB Global offers you a modern, international education that helps you build a successful and meaningful career.
Ready to take the first step?
Global Recognition & Rankings
- QS Stars Rating: 5 Stars for Teaching, Employability, Online Learning, and Inclusiveness
- CEO Magazine Global MBA Rankings 2025: Tier One
- Forbes España 2024: #1 in Executive and Top Management Programs
- El Mundo & Financial Magazine 2024: Programs listed among the Top 5 in Spain
- Microsoft Showcase School: First business school recognized for its digital learning environment
Accreditations & Memberships
- ACBSP: Accreditation Council for Business Schools and Programs (USA)
- ASIC: Accreditation Service for International Schools, Colleges, and Universities (UK)
- MFHEA: Malta Further & Higher Education Authority
- Generalitat de Catalunya: Department of Education (Spain)
- Comunidad de Madrid: Department of Education, Science, and Universities (Spain)
- AACSB: Member of the Association to Advance Collegiate Schools of Business
- BGA: Member of the Business Graduates Association
Entry Requirements:
To be eligible for admission to the Master in Digital Marketing in Barcelona, you must:
- Have a Bachelor’s degree (or equivalent) or higher; be in the process of finalizing your Bachelor’s degree (or equivalent), or demonstrate a high level of relevant professional experience.
- Demonstrate proficiency in the English language.
- Complete all required forms for admission and submit all required documentation.
Language Proficiency Requirements:
To demonstrate proficiency in English, applicants must meet one of the following criteria:
- English as a native language;
- TOEFL – Minimum score: 213 (computer-based), 79/93 (internet-based), or 550 (paper-based);
- IELTS – Minimum score: 6.5;
- Cambridge ESOL, Certificate in Advanced English (CAE) – Minimum score: C1;
- English as the language of instruction during previous studies in the formal educational system;
- GBSB Global’s internal English proficiency test.
