2-Year MSc in Digital Marketing

Program Overview

The 2-year MSc in Digital Marketing at Audencia in France combines academic content, practical workshops, and real-world projects to enhance students' marketing skills. The program develops expertise in various aspects of marketing, including strategy, analytics, and user experience. Graduates are prepared for leadership roles in digital marketing, with an average annual salary of 40k and a promotion age of 25 on average. With a focus on innovation and impact, the program boasts a 75% satisfaction rate and a strong network of alumni.

Program Outline

Degree Overview:

The 2-Year MSc in Digital Marketing at Audencia aims to enhance students' creativity, analytical skills, and marketing impact. The program develops expertise in qualitative, quantitative, technical, and strategic aspects of marketing, with a user experience (UX) orientation. It involves practical workshops with real-world situations to boost operational skill sets and includes exclusive projects with Audencia partner companies like Éram, Galeries Lafayette, TSC, Converteo, Cdiscount, and Rakuten. The academic content is systematically reviewed and redeveloped. The program is taught in English and takes place in Nantes, France, fostering connections within France, Europe, and globally. The program boasts a 75% satisfaction rate, a 40k average annual salary for graduates, and an average promotion age of 25. The program is full-time, lasting 26 months maximum, leading to a Master of Science degree (Grade Master, Visé BAC+5). It has 30 available places and requires a BAC +3, +4, or +5 entry level. A 4-6 month internship or work experience is included. The total training hours amount to 465.

Outline:

The MSc in Digital Marketing curriculum combines academic content with practical workshops and real-life situations to improve operational readiness. The first year involves compulsory education in Nantes.

Global Management:

The first semester covers fundamental management topics: Financial Analysis, Management Control, Strategic Management, Entrepreneurial project & business plan, Business Simulation, Customer Experience & Branding, Financing an International Project, Managing and leading a Team, Cyber Security, a foreign language, and Sport.

GAIA Courses (Ecological & Social Transition Management):

These courses address ecological and social transition challenges, incorporating natural sciences, engineering, humanities, social sciences, and management. Teaching methods include immersive experiences with partners from the social and solidarity economy, NGOs, trade unions, and public and private actors. Course topics include: Ecology and biodiversity, Climate science for business, Geopolitical strategies of energy and technology, Impact finance, Nature inspired innovation & marketing, Strategizing and ethical challenges, Spreading impact, Consulting project for sustainable business, Introduction to research methods, a foreign language, and Sport.

List of Courses (Examples):

Strategic Marketing, Transformative Consumer Behavior, Sustainability, Innovation and Impact in a Finite World, Digital transformation and omnichannel strategies, Digital Marketing Strategy, Growth Marketing, Data Marketing and the MarTech Stack, Social Media, Content and Influencer Marketing, Digital Privacy and Ethics, Website and Social Media Analysis, Performance Marketing and Digital Campaign Optimization, and Digital Marketing Consulting Project. The program also includes a mandatory internship or work experience (4-6 months) in France or abroad, providing practical application of learned skills, and a Master's Thesis, allowing for in-depth study of a chosen topic.

Assessment:

The program uses continuous monitoring, table exams, and a final dissertation for assessment.

Teaching:

The program uses a combination of theoretical and practical sequences (face-to-face or distance learning), employing business simulations, case studies, and interactive lessons.

Careers:

The program prepares students for leadership roles in digital marketing, combining strategy with operational management experience. Potential job opportunities include: Digital project manager, Marketing manager, Marketing consultant, Traffic Manager, Web/Mobile product manager, Digital community and content manager, Online brand manager, Social media manager, Growth hacker, E-commerce manager, CRM manager, Marketing data analyst, and Digital customer experience manager. Audencia's Career & Corporate Relations Center provides support with internships, CVs, cover letters, and other professional development needs.

Other:

Audencia boasts a large network of 37,000 alumni and 7,200 students from various nationalities, offering networking opportunities through communities and events. Upon graduation, students receive a Master of Science degree (Grade Master, Visé BAC+5), recognized by RNCP (N°RNCP: 37936), with 120 ECTS credits. The school also offers the Agile Manager Certificate as further study. Audencia is committed to accessibility for students with disabilities.