| Program start date | Application deadline |
| 2025-09-01 | - |
Program Overview
The 2-Year MSc in Digital Business & Data Management at Audencia equips students with the skills to navigate the challenges of digital transformation. The program combines advanced management courses, ecological and social transition management, and digital business and data management modules. Students gain practical experience through internships and prepare for careers as consultants, executives, or managers in various sectors, including government, finance, and international organizations.
Program Outline
Degree Overview:
The 2-Year MSc in Digital Business & Data Management at Audencia aims to equip students with the skills and knowledge to understand and respond effectively to digital disruption. The program focuses on developing "digital talents" who can decipher the codes and rules governing the digital world. It addresses the growing need for managers who can navigate the challenges of digital transformation within organizations, infuse a digital spirit and philosophy, and develop new skills for career advancement in a high-growth market. The program emphasizes understanding the facets of digital disruption, enabling quicker and more effective responses. It highlights the high failure rate of digital transformation initiatives due to a lack of human and digital expertise, positioning the program as a solution to this problem.
Outline:
The 2-year MSc program comprises 465 hours of training. The first year is compulsory and takes place in Nantes.
- Advanced Management Courses: These cover fundamental management principles including Financial Analysis, Management Control, Strategic Management, Entrepreneurial project & business plan, Business Simulation, Customer Experience & Branding, Financing an International Project, Managing and leading a Team, Cybersecurity, and a foreign language. Sport is also included.
- GAIA Courses (Ecological & Social Transition Management): This section explores the challenges of ecological and social transition, integrating natural sciences, engineering, humanities, social sciences, and management. Teaching methods involve immersive learning and partnerships with various organizations (NGOs, social and solidarity economy actors, etc.). Specific courses include Ecology and biodiversity, Climate science for business, Geopolitical strategies of energy and technology, Impact finance, Nature inspired innovation & marketing, Strategizing and ethical challenges, Spreading impact, Consulting project for sustainable business, Introduction to research methods, a foreign language, and Sport.
- Digital Business & Data Management Specific Courses: The program includes modules focused on Digital Transformation, Digital Transformation Consulting, Digital Transformation Project Management, Competing in the Age of Artificial Intelligence, Big Data Analytics, Applying Blockchain to all Business Sectors, Digital Business Models, Digital Technologies and Fundamental Ecosystems, Cybersecurity in the Digital Economy, Industry 4.0, Circular Economy and Sustainability, Digital Culture and Philosophy, Change Management in the Digital Age, Future of Work and Digital Transformation, and Data for Business.
- Internship or Work Experience (4-6 months): This provides practical, real-world experience in a professional setting, allowing students to apply their acquired knowledge and skills. The internship can be in France or abroad.
- Master's Thesis: Students undertake in-depth research on a chosen topic related to their Master of Science, combining theoretical and practical elements.
Assessment:
The program utilizes continuous monitoring, written exams, and a final dissertation as assessment methods.
Teaching:
The program employs a mix of theoretical and practical teaching methods, including face-to-face and distance learning. Business simulations, case studies, and interactive lessons are used. The program also involves numerous expert lectures and participation in data mining hackathons.
Careers:
The program prepares students for various career paths, including:
- Consultant for the public sector practice of a generalist consulting firm
- Consultant in a specialized public sector consulting firm
- Executive in national, regional, or local government
- Manager of a specialized financing organization
- Executive in a private company providing services to government and local authorities
- Professional in an international organization, NGO, bilateral development and cooperation agency
Other:
The program is taught in English and is a full-time, face-to-face program. It offers a maximum duration of 26 months and leads to a Master of Science degree (Grade Master, Visé BAC+5). The program is based at the Audencia Atlantic Campus in Nantes and has a capacity of 30 students. The program is not accessible via Validation of Acquired Experience (VAE). After graduation, students can pursue the Agile Manager Certificate. The Career & Corporate Relations Center provides career support services, including assistance with CVs, cover letters, and internship searches. The Knowledge Hub offers support for documentary research and bibliographic management. The school is committed to accessibility for students with disabilities.
Audencia Business School, located in Nantes, France, is a prestigious institution with over 120 years of history. It holds the esteemed "triple crown" accreditation—AMBA, EQUIS, and AACSB—placing it among the top 1% of business schools worldwide.
Academic Excellence
Audencia offers a diverse range of programs, including:
- Master in Management (Grande École): Ranked 27th globally and 7th in France by the Financial Times Masters in Management 2023.
- Master in Management-Engineering Program: Combines engineering and management studies for a multidisciplinary approach.
- Master of Science (MSc) Degrees: 19 specialized programs in fields such as Supply Chain and Sustainability, Digital Marketing, Finance, and International Business.
- MBA Programs: Including a Full-time MBA and an Executive MBA.
International Exposure
With a student body of 7,200 representing over 130 nationalities and campuses in France, China, and Brazil, Audencia provides a truly global educational experience. The school maintains partnerships with over 300 universities and organizations worldwide, fostering cross-cultural competence and global networking opportunities.
Commitment to Sustainability
Audencia integrates corporate social responsibility and sustainable development into its curriculum and research activities. This commitment is reflected in partnerships with leading sustainability organizations and the emphasis on ethical leadership within its programs.
Campus Life
Students at Audencia benefit from a vibrant campus life, including:
- Student Clubs and Organizations: Over 50 groups covering interests such as sports, culture, sustainability, and entrepreneurship.
- Cultural and Social Events: Festivals, concerts, exhibitions, and networking events throughout the year.
- Sports and Fitness Facilities: A modern sports center with a gym, fitness studio, and various sports facilities.
- International Diversity: A multicultural environment with students from over 100 nationalities.
- Student Services: Comprehensive support including career services, academic advising, counseling, and health services.
Entry Requirements:
Eligibility requirements for the 2-year MSc programs:
- Proficiency in English as demonstrated by one of the following:
- TOEFL iBT 84
- TOEIC 655
- IELTS 6.0
- Duolingo 100
- English-taught undergraduate program
- Native speaker
- 3-year or 4-year undergraduate degree in any field. Note that you can apply during the last year of your Bachelor’s studies.
Language Proficiency Requirements:
Proficiency in English is required, as demonstrated by one of the following: TOEFL iBT 84, TOEIC 655, IELTS 6.0, Duolingo 100, an English-taught undergraduate program, or being a native English speaker.
