2-Year MSc in Cultural & Arts Management

Program Overview

The 2-Year MSc in Cultural & Arts Management at Audencia equips graduates with the knowledge and skills to manage organizations in the creative and artistic sectors, including cultural industries, arts organizations, and performing and visual arts. The program emphasizes understanding the sector's challenges, management and administration applied to art and culture, and global management. Graduates are highly sought-after for management roles in the cultural and artistic fields.

Program Outline

Degree Overview:

The 2-Year MSc in Cultural & Arts Management at Audencia aims to prepare managers for careers in the creative and artistic sector. This includes public or private arts organizations, performing arts, visual arts, and creative industries. The program's objective is to produce passionate, versatile, autonomous, and open-minded managers. It emphasizes three key skill areas: understanding the sector's challenges, management and administration applied to art and culture, and global management. The first year of study is compulsory and takes place in Nantes. The program boasts partnerships with prestigious institutions, offering one-week seminars in locations such as London (Sotheby's Institute), Bilbao (University of Deusto and Guggenheim Museum), and Breda (Breda University of Applied Sciences), as well as Paris (L'Ecole du Louvre). Students can choose between two tracks: Cultural Institutions and Audiovisual Industries. The program includes a 4-6 month internship or work experience component in France or abroad, followed by a Master's thesis. A satisfaction rate of 74% is reported, along with an average annual salary of €35,000 and an average promotion age of 25.

Outline:

The MSc in Cultural & Arts Management is structured around three areas of expertise: understanding the challenges of the sector, management and administration applied to art and culture, and global management. The first year includes compulsory courses in fundamental management topics such as: Financial Analysis, Management Control, Strategic Management, Entrepreneurial project & business plan, Business Simulation, Customer Experience & Branding, Financing an International Project, Managing and leading a Team, Cyber Security, and a foreign language. It also incorporates GAIA courses (Ecological & Social Transition Management) covering topics like Ecology and biodiversity, Climate science for business, Geopolitical strategies of energy and technology, Impact finance, Nature inspired innovation & marketing, Strategizing and ethical challenges, Spreading impact, Consulting project for sustainable business, Introduction to research methods, a foreign language, and Sport. Specific course examples within the MSc in Cultural & Arts Management include: Political Economy of Culture and the Cultural Industries, Social Impact of Activities: Social and Climate Justice, Culture and Territories, Financial and Cultural Project Management, Culture and Law, Marketing Strategy in the Cultural Industries, Artists or managers? Cultural Labor Management, Cultural Projects, Policy, Actors and Audiences in the Cultural and Creative Industries, International Seminars on Art and Culture (Track 1), Fundraising and Financing Culture, Publishing, Museums and Cultural Heritage, Visual and Performing Arts (Track 1), International Art and Culture (Seminars - Track 2), Financial Management of Projects and Organizations in the Audiovisual Industry (Track 2), Production in the Audiovisual Industry (Track 2), Post-production: Distribution (Track 2), and Actors and Professions in the Audiovisual Industry (Track 2). The program culminates in a 4-6 month internship or work experience, followed by a Master's thesis. The total program offers 465 hours of training.

Assessment:

The program utilizes continuous monitoring, written exams, and a final dissertation as assessment methods.

Teaching:

The program employs a mix of theoretical and practical teaching methods, including face-to-face and distance learning, business simulations, case studies, and interactive lessons.

Careers:

Graduates are prepared for management positions in the cultural, artistic, and creative sectors. Examples include management roles in creative and artistic sectors, cultural industries, arts organizations (public and private), performing arts, visual arts, museums, theaters, festivals, live performances, recordings, video games, music, cinema, producer roles, post-production management, international sales and distribution, and reservation management.

Other:

The program is taught in English and is based at the Audencia Atlantic Campus in Nantes. The program is accessible via the VAE (Validation of Acquired Experience) process. The program has a limited number of places (30). The entry level is BAC +3. The program offers a Master of Science degree (Grade Master, Visé BAC+5). Audencia boasts a large alumni network of 37,000 graduates and 7,200 students from 100 nationalities, offering various networking opportunities. The school provides career support services, including assistance with CVs, cover letters, and internship searches. A Knowledge Hub provides resources and training in research methodology. The program offers 120 ECTS credits. Audencia is committed to accessibility for students with disabilities.