| Program start date | Application deadline |
| 2025-09-01 | - |
Program Overview
The 1-Year MSc in Digital Marketing at Audencia aims to enhance students' creativity, analytical skills, and marketing impact. The program combines academic content with practical workshops and real-life situations and includes exclusive projects with Audencia partner companies. Graduates are prepared for leadership roles in digital marketing, including digital project manager, marketing manager, and social media manager, with an average annual salary of €40,000 and an average promotion age of 25.
Program Outline
Degree Overview:
The 1-Year MSc in Digital Marketing at Audencia aims to enhance students' creativity, analytical skills, and marketing impact. The program develops expertise in qualitative, quantitative, technical, and strategic aspects of marketing, with a user experience (UX) orientation. It involves practical workshops with real-world situations to boost operational skill sets and includes exclusive projects with Audencia partner companies like Éram, Galeries Lafayette, TSC, Converteo, Cdiscount, and Rakuten. The academic content is systematically reviewed and redeveloped. The program is taught in English and takes place on the Audencia Atlantic Campus in Nantes, France. The program boasts a 75% satisfaction rate, a 40,000€ average annual salary for graduates, and an average promotion age of 25.
Outline:
The MSc in Digital Marketing curriculum combines academic content with practical workshops and real-life situations to enhance operational readiness. Students participate in exclusive projects with Audencia's corporate partners. The program includes (but is not limited to) the following courses:
- Strategic Marketing
- Transformative Consumer Behavior
- Sustainability, Innovation and Impact in a Finite World
- Digital transformation and omnichannel strategies
- Digital Marketing Strategy
- Growth Marketing
- Data Marketing and the MarTech Stack
- Social Media, Content and Influencer Marketing
- Digital Privacy and Ethics
- Website and Social Media Analysis
- Performance Marketing and Digital Campaign Optimization
- Digital Marketing Consulting Project The program also includes a 4-6 month internship or work experience in France or abroad, providing a pre-professional experience and allowing students to apply acquired knowledge. A Master's thesis, involving in-depth study of a relevant topic, is also required. The total program duration is 14 months maximum, with 408 hours of training.
Assessment:
The assessment methods include continuous monitoring, written exams, and a final dissertation.
Teaching:
The program uses a combination of theoretical and practical sequences (face-to-face or distance learning). Teaching methods include business simulations, case studies, and interactive lessons.
Careers:
The MSc in Digital Marketing prepares graduates for leadership roles, combining strategy with strong operations management experience. Potential career paths include:
- Digital project manager
- Marketing manager
- Marketing consultant
- Traffic Manager
- Web/Mobile product manager
- Digital community and content manager
- On-line brand manager
- Social media manager
- Growth hacker
- E-commerce manager
- CRM manager
- Marketing data analyst
- Digital customer experience manager Audencia's Career & Corporate Relations Center provides support with internships, CVs, cover letters, and other career development resources. The school also highlights its extensive alumni network as a career resource.
Other:
The program offers a Master of Science degree (Grade Master, Visé BAC+5; RNCP No. 37936) with 60 ECTS credits. After graduation, students can pursue the Agile Manager Certificate. The program is open to students with a 4-year undergraduate degree in any field; a 2-year MSc or Master in Management is recommended for those with a 3-year degree. Students can apply during their final year of their Bachelor's studies. The program has a limited number of seats (30). The Knowledge Hub, offering support with research methodology and resources, is also mentioned.
Audencia Business School, located in Nantes, France, is a prestigious institution with over 120 years of history. It holds the esteemed "triple crown" accreditation—AMBA, EQUIS, and AACSB—placing it among the top 1% of business schools worldwide.
Academic Excellence
Audencia offers a diverse range of programs, including:
- Master in Management (Grande École): Ranked 27th globally and 7th in France by the Financial Times Masters in Management 2023.
- Master in Management-Engineering Program: Combines engineering and management studies for a multidisciplinary approach.
- Master of Science (MSc) Degrees: 19 specialized programs in fields such as Supply Chain and Sustainability, Digital Marketing, Finance, and International Business.
- MBA Programs: Including a Full-time MBA and an Executive MBA.
International Exposure
With a student body of 7,200 representing over 130 nationalities and campuses in France, China, and Brazil, Audencia provides a truly global educational experience. The school maintains partnerships with over 300 universities and organizations worldwide, fostering cross-cultural competence and global networking opportunities.
Commitment to Sustainability
Audencia integrates corporate social responsibility and sustainable development into its curriculum and research activities. This commitment is reflected in partnerships with leading sustainability organizations and the emphasis on ethical leadership within its programs.
Campus Life
Students at Audencia benefit from a vibrant campus life, including:
- Student Clubs and Organizations: Over 50 groups covering interests such as sports, culture, sustainability, and entrepreneurship.
- Cultural and Social Events: Festivals, concerts, exhibitions, and networking events throughout the year.
- Sports and Fitness Facilities: A modern sports center with a gym, fitness studio, and various sports facilities.
- International Diversity: A multicultural environment with students from over 100 nationalities.
- Student Services: Comprehensive support including career services, academic advising, counseling, and health services.
Entry Requirements:
Eligibility requirements for the 1-year MSc programs include:
- Proficiency in English as demonstrated by one of the following:
- TOEFL iBT 84
- TOEIC 655
- IELTS 6.0
- Duolingo 110
- English-taught undergraduate program
- Native speaker
- A 4-year undergraduate degree in any field.
- The 2-year MSc or Master in Management program is strongly recommended for applicants with a 3-year undergraduate degree.
- Note that you can apply during the last year of your Bachelor’s studies.
Language Proficiency Requirements:
Proficiency in English is required, as demonstrated by one of the following: TOEFL iBT 84, TOEIC 655, IELTS 6.0, Duolingo 110, an English-taught undergraduate program, or being a native speaker.
