1-Year MSc in Digital Business & Data Management

Program Overview

The 1-Year MSc in Digital Business & Data Management at Audencia equips students with the skills to understand and address challenges of digital transformation through modules on AI, blockchain, and data analytics. With internships and a master's thesis, the program fosters practical experience and career advancement in a high-growth industry. It prepares graduates for careers in consulting, government, finance, and international organizations with a focus on digital expertise and data-driven decision-making.

Program Outline

Degree Overview:

The 1-Year MSc in Digital Business & Data Management at Audencia aims to equip students with the skills and knowledge to understand and respond effectively to the challenges of digital disruption. The program focuses on developing a new generation of managers with "digital talents" capable of navigating the complexities of the digital world. It emphasizes understanding the facets of digital disruption, infusing organizations with a digital spirit, and developing skills for career advancement in a high-growth market. The program addresses the increasing need for managers with expertise in areas like AI, big data, and blockchain, acknowledging that many digital transformation initiatives fail due to a lack of human and digital expertise. The program promises to provide students with the vision, business skills, and digital capabilities to advance their careers. The program's goal is to prepare students to provide data-driven insights related to data analysis and marketing decision-making, developing strong data analysis skills and technical skills in software, programming languages, and applications (including R and Python). Students will work with real databases from Audencia's partner companies, attend expert lectures, explore real-world case studies, and participate in data mining hackathons.

Outline:

The 1-year MSc program comprises 408 hours of training. The curriculum includes modules covering: Digital Transformation, Digital Transformation Consulting, Digital Transformation Project Management, Competing in the Age of Artificial Intelligence, Big Data Analytics, Applying Blockchain to all Business Sectors, Digital Business Models, Digital Technologies and Fundamental Ecosystems, Cybersecurity in the Digital Economy, Industry 4.0, Circular Economy and Sustainability, Digital Culture and Philosophy, Change Management in the Digital Age, Future of Work and Digital Transformation, and Data for Business. The program also includes a 4-6 month internship or work experience in France or abroad, providing a pre-professional experience and allowing students to apply their acquired knowledge. A Master's thesis, involving an in-depth study of a relevant topic, is also a required component.

Assessment:

The program utilizes continuous monitoring, written exams, and a final dissertation as assessment methods.

Teaching:

The program employs a combination of theoretical and practical teaching methods, including face-to-face and distance learning components. Business simulations, case studies, and interactive lessons are utilized.

Careers:

The program prepares students for careers such as: Consultant for the public sector practice of a generalist consulting firm; Consultant in a specialized public sector consulting firm; Executive in national, regional, or local government; Manager of a specialized financing organization; Executive in a private company providing services to government and local authorities; and Professional in an international organization, NGO, bilateral development and cooperation agency. An 83% satisfaction rate among alumni is also noted. Career support is offered through the Career & Corporate Relations Center, providing assistance with internships, CVs, cover letters, and other professional development needs.

Other:

The program is offered full-time, lasts a maximum of 14 months, and leads to a Master of Science degree (Grade Master, Visé BAC+5). It is taught in English and takes place at the Audencia Atlantic Campus in Nantes. The program has a maximum of 30 places. The program is not accessible via Validation of Acquired Experience (VAE). The entry level is BAC +4. After graduation, students can pursue the Agile Manager Certificate. The program includes testimonials from alumni and students. News items related to the program, such as a semester in Brazil for students, are also mentioned. The Knowledge Hub provides support for students in documentary research and bibliographic management. Audencia's commitment to accessibility for students with disabilities is highlighted.

School fees: 19 400€