1-Year MSc in Cultural & Arts Management

Program Overview

The 1-Year MSc in Cultural & Arts Management at Audencia prepares students for careers in the creative and artistic sector. The program focuses on understanding sector challenges, management and administration in art and culture, and developing innovative, entrepreneurial strategies. Graduates are equipped for management positions in cultural organizations, performing arts, visual arts, and creative industries. The program features partnerships with prestigious institutions, internships, and a focus on fostering passionate and adaptable managers.

Program Outline

Degree Overview:

The 1-Year MSc in Cultural & Arts Management at Audencia aims to prepare managers for careers in the creative and artistic sector. This includes public or private arts organizations, performing arts, visual arts, and creative industries. It emphasizes three key skill areas: understanding the challenges of the sector, management and administration applied to art and culture, and developing strategies and implementing innovative, entrepreneurial approaches. The program boasts a 74% satisfaction rate, an average annual salary of €35,000, and an average promotion age of 25. The program is full-time, lasting 14 months maximum, and leads to a Master of Science degree (Grade Master, Visé BAC+5). The program has 30 places and begins September 1st, 2025. It includes a 4-6 month internship or work experience. The total training hours are 408. The program benefits from partnerships with prestigious institutions like Sotheby's Institute in London, the University of Deusto in Bilbao (including collaboration with the Guggenheim Museum), and Breda University of Applied Sciences in the Netherlands. Students can choose between two tracks: Cultural Institutions and Audiovisual Industries.

Outline:

The MSc in Cultural & Arts Management curriculum is structured around three areas of expertise: understanding the challenges of the sector; management and administration applied to art and culture; and developing strategies and implementing innovative, entrepreneurial approaches. The program includes modules such as:

• Political Economy of Culture and the Cultural Industries
• Social Impact of Activities: Social and Climate Justice
• Culture and Territories
• Financial and Cultural Project Management
• Culture and Law
• Marketing Strategy in the Cultural Industries
• Artists or managers?
Cultural Labor Management
• Cultural Projects
• Policy, Actors and Audiences in the Cultural and Creative Industries
• International Seminars on Art and Culture (including seminars at Sotheby's Institute in London, University of Deusto in Bilbao, and Breda University of Applied Sciences)
• Fundraising and Financing Culture
• Publishing
• Museums and Cultural Heritage
• Visual and Performing Arts
• Financial Management of Projects and Organizations in the Audiovisual Industry
• Production in the Audiovisual Industry
• Post-production: Distribution
• Actors and Professions in the Audiovisual Industry
The program also includes a mandatory internship or work experience (4-6 months) in France or abroad, providing practical application of learned skills, and a Master's thesis allowing for in-depth study of a chosen topic.

Assessment:

The program utilizes continuous monitoring, written exams, and a final dissertation for assessment.

Teaching:

The program employs a mix of theoretical and practical teaching methods, including face-to-face and distance learning components. Business simulations, case studies, and interactive lessons are used.

Careers:

Graduates are prepared for management positions in the cultural, artistic, and creative sectors. Potential job titles include:

• Management in the Creative and Artistic Sector
• Management in the Cultural, Artistic and Creative Industries Sector
• Cultural Management: Museums, Theatres, Festivals and Live Performances, Recordings, Video Games, Music and Cinema
• Producer
• Post-production managers
• International Sales and Distribution
• Reservation Management
• Executive Producer

Other:

The program is designed to foster passionate, versatile, autonomous, and open-minded managers. Audencia provides career support services, including assistance with CVs, cover letters, and internship searches. Graduates become part of Audencia's extensive alumni network of 37,000 alumni and 7,200 students from over 100 nationalities. The program offers a Master of Science degree with 60 ECTS credits and is recognized as Grade Master, Visé BAC+5 (RNCP No. 37936). Audencia is committed to accessibility for students with disabilities.