1-Year MSc in Business Development & Growth Hacking

Program Overview

Audencia's 1-Year MSc in Business Development & Growth Hacking equips students to drive growth through technology and innovation. The program covers strategy, sales management, digital CRM, and growth hacking, preparing graduates for roles in complex sales, key account management, and business development. Practical experience is gained through case studies, internships, and consulting projects, and graduates benefit from high salaries and career advancement opportunities.

Program Outline

Degree Overview:

The 1-Year MSc in Business Development & Growth Hacking at Audencia aims to equip students with the skills to drive growth by leveraging new technologies and innovation. The program emphasizes a blend of traditional teaching and real-world application through case studies from Audencia's network. A key objective is to master a broader range of skills encompassing strategic analysis, sales and negotiation, automation techniques for sales processes (linked to growth hacking and digital CRM solutions), and obtaining Salesforce certification. The program prepares students for complex sales, managing sales and marketing teams, key account management, and utilizing digital business methods and tools. It's described as a "pedagogical approach that combines traditional teaching with the application of real cases from companies in the Audencia network." The program also includes a 4-6 month internship for practical experience. The program is designed to prepare students for high-level sales positions, noting that the Sales function represents 40% of 'executive' positions and commands high salaries. The program notes the evolving needs of sales teams to incorporate strategic analysis, sales and negotiation, automation techniques, and digital CRM solutions.

Outline:

The MSc in Business Development & Growth Hacking is structured around four mainstays:

Strategy & Marketing:

This module covers market analysis, innovative offer design, business plan creation, customer experience design, and international business development. Specific topics include business strategy, business plan and financial approaches, UX design and customer-centric approaches, and international business development.

Sell and manage a sales team:

This section focuses on mastering complex sales, organizing and managing sales and marketing teams, and key account management. Specific topics include complex selling and negotiating, key account management, and sales organization & management.

Digital business methods and tools:

This module covers CRM systems, growth tools, social selling, growth hacking, Salesforce expertise, digital communication, and e-commerce.

Real-time projects:

This involves consulting missions and interaction with professionals, including tech start-up incubation, sales contests, and consulting sales projects. The program also includes a mandatory internship or work experience (4-6 months) in France or abroad, providing a pre-professional experience. Finally, a Master's Thesis allows for in-depth study of a relevant topic. The total program includes 408 hours of training.

Assessment:

The program utilizes continuous monitoring, written exams, and a final dissertation for assessment.

Teaching:

The program employs a mix of theoretical and practical sequences (face-to-face or distance learning), utilizing business simulations, case studies, and interactive lessons.

Careers:

The MSc in Business Development & Growth Hacking prepares graduates for various roles, including: Sector Manager, Key account manager, Category manager (Retail, store management), Business developer (Digital companies & start-up & consulting), Sales Development Representative (start-up), and Business analyst. It also suggests that graduates could become sales managers within 10 years or even start their own businesses. Audencia's Career & Corporate Relations Center provides support with internships, CVs, cover letters, and career advice. The program also mentions a large alumni network that can assist with career opportunities.

Other:

The program is taught in English and takes place at the Audencia Atlantic Campus in Nantes. The program has a student satisfaction rate of 81%. The program is currently closed for admissions for the Fall 2025 class. The program offers 30 places. The program is a Master of Science degree (Grade Master, Visé BAC+5) and awards 60 ECTS credits. The program has strong partnerships with leading companies that participate in modules and contribute to career prospects. The program mentions a strong alumni network of over 37,000 graduates and more than 250 events per year. Over 1000 alumni have worked in Business Development since 2002.