1-Year MSc in Brand Strategy and Product Management

Program Overview

The 1-Year MSc in Brand Strategy and Product Management at Audencia in Nantes combines operational and brand management training, with emphasis on real-world case studies. Utilizing a mix of academic coursework and hands-on experience, the program equips graduates with the tools and mindset necessary for success in the field. Its 79% satisfaction rate, €40,000 average annual salary, and 25 year average promotion age speak to its effectiveness in launching careers in brand and product management roles.

Program Outline

Degree Overview:

The 1-Year MSc in Brand Strategy and Product Management is a program focused on modern consumer expectations and concerns. It offers a blend of operational management and brand management training. The curriculum uses a real-world approach, incorporating case studies from partner companies like Éram, Procter & Gamble, SodaStream, Ubisoft, and L'Oréal. Students learn essential tools such as brand communication in the digital age, consumer data analysis, and innovation. The program also emphasizes critical thinking through a "critical marketing" workshop and explores the social responsibility of brands. The program aims to equip future brand managers with the necessary skills and knowledge for success in the field. It's a full-time, 14-month program (maximum) leading to a Master of Science degree (Grade Master, Visé BAC+5) taught in English at Audencia's Atlantic Campus in Nantes. The program has a satisfaction rate of 79%, an average annual salary of €40,000 for graduates, and an average promotion age of 25. The program is accredited by the Chartered Institute of Marketing (CIM).

Outline:

The program includes a variety of courses, some examples being: Marketing Strategy, Contemporary consumer behaviour, Advanced marketing research, Sustainable marketing of innovation, Creating sustainable brands, Product owner (manager) and stakeholder engagement, Retailing and e-commerce, Experiential marketing and the brand ecosystem, Integrated marketing communications in the digital age, Digital transformation, Driving brand growth through new media platforms and technologies, Web and social media analytics, Brand health and panel data analyses, and Principles of law and finance for brand managers. The program also includes a 4-6 month internship or work experience in France or abroad, providing real-world professional experience. A Master's thesis allows for in-depth study of a chosen topic related to the field. The total program offers 408 hours of training.

Assessment:

The assessment methods include continuous monitoring, written exams, and a final dissertation (Master's thesis).

Teaching:

The program uses a combination of theoretical and practical teaching methods, including face-to-face and distance learning, business simulations, case studies, and interactive lessons.

Careers:

Graduates can pursue careers such as Product Manager, Brand Manager, Brand Communications Manager, Category Manager, and Marketing Manager in various sectors including consumer products, services, and the social and solidarity economy. Potential employers include national and international group brands, wholesalers, new digital brands, advertising agencies, communications consultants, and start-ups. The Career & Corporate Relations Center provides support for internships, CV and cover letter assistance, and other career development services.

Other:

The program is part of a larger network of 37,000 alumni and 7,200 students from various nationalities. Audencia Alumni offers numerous networking opportunities and events. The program offers the Agile Manager Certificate as a potential further study option after graduation. The school is committed to accessibility for students with disabilities.

19 400€