Marketing and Sales Specialization

Program Overview

The Swiss Alpine Center's Sales & Marketing Specialization program provides working professionals with essential skills through five online courses. The program offers flexibility with its self-paced learning and pay-as-you-go course fees, catering to individuals seeking advancement or certification in the hospitality industry. Upon completion, participants receive a framed diploma recognizing their expertise in hospitality sales and marketing.

Program Outline

Degree Overview:

The Swiss Alpine Center offers a 5-course Sales & Marketing Specialization Online/Distance Learning program. This distance learning program is designed for working professionals who have experience in the field, need further certification for advancement, and are limited by time or distance from attending traditional classes. Enrollment can begin at any time. The program's advantages include learning while working, self-paced learning, curriculum selection, and pay-as-you-go course fees. Upon completion of the 5 courses, a framed diploma is awarded.

Outline:

The program consists of five courses:

• Supervision in the Hospitality Industry (#250): This course focuses on developing effective supervision and management skills, covering topics such as recruitment, selection, training, productivity increase, labor cost control, effective communication, conflict and change management, time management, and creating a professional development plan.
• Hotel and Restaurant Accounting (#261): This introductory accounting course requires no prior experience.
It covers hotel and restaurant accounting procedures, focusing on computerized accounting, business income taxation, the role of governmental agencies, and financial statement analysis. It incorporates chapters from Accounting for Hospitality Managers #362.
• Hospitality Sales and Marketing (#472): This course covers building a successful sales team, creating effective sales and marketing programs, selling rooms and food and beverage services to various customer segments (business and leisure travelers, travel agents, meeting planners), and implementing effective marketing strategies.
• Convention Management and Service (#478): This course provides comprehensive coverage of the convention industry, focusing on conventions and meetings marketing, selling to groups, and post-sale service.

Other:

The program is offered online/via distance learning. A framed diploma is awarded upon completion. The program is beneficial for professionals seeking advancement or promotion.