International Master Online in Media and Entertainment
| Program start date | Application deadline |
| 2025-04-01 | - |
Program Overview
The International Master Online in Media and Entertainment equips students with the skills to manage media and entertainment businesses, covering managerial core concepts, the business side of the audiovisual industry, and technological advancements. The program features a blended curriculum with collaborative projects, a Capstone Project, and a Practice Lab, and aims to increase employability and salary potential through a Career Acceleration Program. The program has a strong focus on internationality, corporate social responsibility, and developing ethical and sustainable business practices.
Program Outline
Degree Overview:
The International Master Online in Media and Entertainment is a graduate-level program designed to equip students with the technical knowledge, creative thinking, and critical thinking skills needed for success in the media and entertainment industry. The curriculum blends theoretical and practical components, covering media studies, visual storytelling, and media law. Practical experience is gained through collaborative projects, a Capstone Project, and a Practice Lab. The program aims to develop managerial skills for managing media and entertainment businesses, both locally and globally, focusing on the business aspects of the audiovisual industry (TV and film production management, distribution, marketing, financing, and managing creative talents and teams). Learning outcomes include proposing effective management methods across various media and entertainment industries, identifying opportunities for competitive advantages in each production phase, illustrating key operations management concepts, understanding the digital transformation of the industry, and identifying key legal and financial perspectives/opportunities/risks. The program is built around four pillars: real link with companies, internationality, professional impact, and higher purpose (CSR and sustainable business approaches). A Career Acceleration Program aims for a +27% salary increase.
Outline:
The program is structured across three modules.
Module 1:
Focuses on managerial core concepts. Specific courses include: Managerial Economics (entrepreneurship and business planning essentials); Management Accounting for Decision Making (financial aspects of business decisions, cost management, budgeting, etc.
Module 2:
Covers the business side of the audiovisual industry. This includes: Global Dimensions of the Entertainment and Media Industries (media economics, global TV markets, new business models, traditional format global markets); The Business Side of the Audio-Visual Industry (TV & Cinema) (cross-media management, film & TV pitching, film financing, film production management, distribution and marketing, TV unscripted production management); The Business Side of the Audio-Visual Industry (Radio, Events, Music) (cinema events, music publishing industry, music supervision management, live music management, music label management, managing creative talents, radio and podcast production management); and Advertising, Communication and Law in Media and Entertainment (experiential marketing, customer experience, intellectual property, crisis communication).
Module 3:
Explores new technologies, innovation, and corporate social responsibility. This includes: New Tech, Innovation and the Industry Future (interactive media, AI and gaming, new media in the metaverse); and Better Managers for a Better World (censorship and ethics, sustainability in broadcasting, diversity and inclusion in media, building ethical organizations).
Electives:
Students can choose electives from seven main areas: Innovation & Growth, AI4 Business, Tech & Digitalization, Industry Business Excellence, International Business, Global Electives (with RBS partner schools), and Introduction to preparation for professional certifications.
Leadership Program:
Five interactive courses to improve soft skills: Communication & Persuasion, Teamwork Effectiveness, Agile Leadership, Negotiation & Conflict Management, and Emotional Intelligence. This includes self-assessment tests, role plays, and quizzes.
Assessment:
The text mentions that the Capstone Project will be evaluated based on content, originality, presentation, and teamwork.
Teaching:
The program is taught by university professors, consultants, and international business managers from various professional fields. The teaching approach focuses on acquiring in-demand skills. The program director is Valentina Lo Surdo, and several faculty members from companies like RAI Cinema, Fremantle Media Italia, Notorious Pictures, Fabula Pictures, and others are named with their professional backgrounds detailed.
Careers:
The program aims to prepare students for managerial roles in the media and entertainment industry. The Career Acceleration Program is designed to enhance employability and increase salary potential (+27% increase is mentioned). The program's connection with companies and the Practice Lab are highlighted as contributing to career development.
Other:
The program is offered online and is certified by the EOCCS (Online Course Certification System) of EFMD. It includes international bootcamps in various locations (London, China, Barcelona, Silicon Valley, Paris, Rome, Tuscany, Nigeria, Porto, Dublin, Grand Tour of Italy, Qatar). The average age of students in related programs is mentioned (27-29 years old).
Rome Business School is one of the leading Business Schools in Italy which offers Master and MBA programs both on campus and online, as well as Executive Education training programs. We always maintain an international vision, and our mission is to train global leaders equipped to manage companies all over the world from an innovative and sustainable perspective.
Rome Business School is the most international Business School in Italy with more than 2.100 students per year coming from 161 countries, counting also with 269 university partnerships and agreements in 26 countries and 4 continents worldwide. Rome Business School is strongly connected with the world of work: +616 companies partner for networking, job opportunities and Master lectures. The School has students coming from more than 150 countries.
Accreditation, Membership & Ranking
The Rome Business School and its programs are accredited and has membership with the following institutions and organizations:
EFMD (European Foundation for Management Development)
ECBE (European Council for Business Education)
ASFOR (The Italian Association for Management Training)
PMI (Project Management Institute)
EADL (European Association For Distant Learning)
I wanted to create my own business, however, I realized I had a gap in my knowledge as I’d only ever done medicine and research. Rome Business School offered a program covering all the soft skills I lacked and I thought it was a perfect match, especially when I chose the RBS4Entrepreneurship path. RBS truly shaped the entrepreneur I am now.
I’ve chosen RBS since I fell in love with their international profile, the variety of courses and the specialization in such a demanding field like Human Resources. What I like about the course is that it goes deep into HR, with its very specialized formula and international professors with a long career in the field.
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