Executive Master in Luxury Hotel Management​

Program Overview

The Executive Master in Luxury Hotel Management provides comprehensive training for aspiring leaders in luxury hospitality, focusing on managerial skills, marketing strategies, and creating exceptional guest experiences. Offered entirely in Italian, the program emphasizes internationality, professional networking, and a higher purpose of fostering responsible and innovative leaders in the industry. Students will acquire practical knowledge and skills through immersive learning experiences, bootcamps, and a capstone project.

Program Outline

Degree Overview:

The Executive Master in Luxury Hotel Management aims to provide comprehensive and in-depth training for aspiring leaders and managers in internationally renowned luxury hotels. The program focuses on developing key leadership skills for effective management of luxury hotel operations, including marketing strategies, creating memorable guest experiences, and successful audience communication. The goal is to achieve corporate excellence by equipping students with skills in hotel operations management, service excellence, strategic planning, customer experience, innovation and technology in luxury hospitality, marketing, and financial management. The Master is taught entirely in Italian. Learning outcomes include understanding current trends and innovations in the luxury hospitality sector and their practical application; developing managerial skills for effective luxury hotel operations management; acquiring an understanding of marketing and communication strategies specific to the luxury hospitality sector; developing skills in customer relationship management and delivering personalized luxury experiences; and applying financial principles and management control in the context of luxury hospitality. The program emphasizes a "true link with companies," internationality, professional impact, and a higher purpose ("Better Managers for a Better World").

Outline:

The Executive Master in Luxury Hotel Management is structured around four pillars: True link with companies (Business Practice LAB, company visits, in-class exercises, and exclusive lecturers); Internationality (international faculty, mixed ethnicity classes, and bootcamps in various locations including Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome, China, London, and Tuscany); Professional Impact (Career Services, company meetings, company shadowing, individual coaching sessions, and soft skills programs); and Higher Purpose (training responsible and innovative leaders to drive societal change). The program is divided into modules:

• Module 1: Develop Managerial Skills for Effective Finance Management: This module covers Managerial Economics, Entrepreneurship and Business Planning, Business Strategy, Accounting & Budgeting, Project & Operations Management, Marketing: Traditional and Digital, Human Resource Management, and Data Analytics for Managers.
• Module 2: Focusing and Specializing: This module covers Fundamentals of Luxury Hotel Management (Introduction to Luxury Hospitality, Hotel Operations Management, Marketing and Communication for Luxury Hospitality, Financial Management and Control); Customer Experience and Client Relations (Customer Experience in Luxury Hospitality, Managing Client Relationships); and Quality and Operations Management (Service Quality, Managing Luxury Hotel Operations, Sustainability and Environmental Impact Management, Security and Crisis Management).
It also includes Marketing and Communication in the Luxury Sector (Luxury Marketing, Communication and Storytelling, Digital Marketing, Online Reputation Management). The program also includes:
• Electives: Students can choose electives from seven main areas of interest: Innovation & Growth, Tech & Digitalization, AI4 Business, Industry Business Excellence, International Business, Global Electives with RBS international partner Business Schools, and Introduction to preparation for professional certifications.
• Empowering Mentorship Program: Provides guidance and support.
• Capstone Project: A real business challenge tackled by students.
• Leadership Program: Five interactive courses focusing on Executive Communication Skills, Team Effectiveness, Agile Leadership, Conflict Resolution and Negotiation, and Emotional Intelligence.
• Bootcamps: The program includes a Tuscany Bootcamp on Tourism, Food, Wine and Experiential Luxury, with visits to various wineries.
Additional bootcamps are offered in various international locations (inscription fee not included in master's fee).

Teaching:

The Executive Master in Luxury Hotel Management is taught by highly selected international university professors, trainers, and business managers from various operational and professional fields. The teaching approach focuses on acquiring practical know-how and transferring skills useful for professional development. The program utilizes interactive learning methods, including self-assessment tests, role-plays, and quizzes within the Leadership Program. Hands-on experience is a key component, including planning exclusive luxury events, customer experience management, simulations of crisis management, prestigious experiential visits, and exclusive networking experiences.

Careers:

The master's program is designed to prepare students for careers as Luxury Hotel Managers, Customer Relations Managers, Sales and Revenue Sector Managers, Luxury Hospitality Consultants, Entrepreneurs in the Luxury Hospitality Sector, and Marketing and Communication Managers in the Luxury Sector.

Other:

The program includes preparation for the CHIA certification (Certification in Hotel Industry Analytics) in collaboration with STR SHARE Center. The program incorporates a strong emphasis on building a professional network through interactions with industry leaders and visits to prestigious hotels like the Bulgari Hotel Roma and the Marriott Hotel in Rome. The program also features a Corporate Advisory Board composed of 103 leaders, managers, and professionals from national and international businesses, contributing to the continuous updating of the program's curriculum. The Career Services team provides support in developing occupational and entrepreneurial pathways. Several faculty members are highlighted with detailed biographies and professional experience.