Creative Business
| Program start date | Application deadline |
| 2025-02-01 | - |
| 2025-09-01 | - |
Program Overview
NHL Stenden University's Creative Business program cultivates students' business and marketing acumen in the media industry. Emphasizing hands-on learning through industry collaborations, state-of-the-art facilities, and practical challenges, the program prepares graduates for management roles in entertainment, media, and video games. International opportunities and diverse coursework enhance global perspectives and specialized knowledge.
Program Outline
Degree Overview:
The Creative Business program at NHL Stenden University of Applied Sciences is a four-year, full-time Bachelor of Arts (BA) degree. The program aims to develop students' skills to become managers in the media industry. It focuses on developing business and marketing insights, conceptual thinking, and the application of various media and technologies. Students explore their creativity across diverse media, including film, radio, TV, online media, music, and video games. The program emphasizes a hands-on approach with workshops and practical challenges, providing real-world experience in the media and entertainment industry. Students work on industry-set challenges, utilize state-of-the-art technology in on-campus studios and a Medialab, and develop a broad range of business skills alongside their creative expertise. Specialization is possible through minor subjects like Music Business, Video Game Business, or The Business of Podcasting. Support is offered for starting a business through the Media Innovation Campus. Students receive support from study coaches for personal development and can map out their study path using specializations. International experience is gained through study periods and internships abroad. A housing guarantee is offered to first-year international students through accommodation partners. While it mentions assignments from real companies each year, collaboration in small groups, coaching by lecturers with practical experience, and the use of Design-Based Education, specific module details are absent. The text mentions the creation of a portfolio including feedback on productions and student reflections, focusing on "Unique Proofs of Learning."
Teaching:
The program uses a hands-on, Design-Based Education approach. Students work on assignments from real companies, often in small groups, and receive coaching from lecturers with relevant practical experience in media and entertainment. The program emphasizes learning by doing and adapting ideas based on feedback. Students develop teamwork and leadership skills. The use of on-campus studios equipped with state-of-the-art technology (radio studio, green screens, cameras, audio equipment, design software) is a key component of the teaching methodology. Students also receive support from a study coach for academic matters and a mentor for well-being and study progress.
Careers:
Graduates are prepared for positions in music management, media management, entertainment management, or the video game business. The program aims to equip students with the insights and entrepreneurial skills needed for both company employment and self-employment. The text mentions potential internships with companies like Sony, Netflix, Vogue, Rabobank, Adidas, Ikea, and UNICEF, as well as the possibility of an internship within a student's own start-up.
Other:
The program's participation in RUN-EU allows students to participate in Short Advanced Programmes and collaborate with partner institutions in Europe. Students can also participate in NHL Stenden's Grand Tour locations in South Africa, Bali, or Thailand, or participate in exchange programs with partner institutions. Over 100 minors are available through NHL Stenden, offering various specializations. The program emphasizes the importance of diverse perspectives through mixed group work and the development of a global network through international opportunities. Extracurricular activities are encouraged to foster talent development beyond academic studies. The university aims to create a supportive community where students feel at home.
Overview
NHL Stenden University of Applied Sciences stands out as a forward-thinking institution located in the north of the Netherlands, with campuses in vibrant cities like Leeuwarden, Emmen, and Meppel. Known for its global outlook and innovative approach to education, the university offers an engaging blend of academic rigor and real-world experience. Its extensive network of international partners and a strong emphasis on hands-on learning make it a compelling choice for students seeking a modern, practical education.
Academic Excellence and Innovative Learning
At NHL Stenden, the academic programmes are designed to go beyond traditional classroom teaching. The institution places a premium on practical application, integrating theoretical studies with real-world projects that prepare students for dynamic professional environments. From business and creative arts to technology and hospitality, each programme is crafted to encourage critical thinking, collaboration, and innovation. This design-based approach to education helps graduates develop the skills necessary to adapt and excel in today’s rapidly evolving job market.
International Opportunities
One of the university’s most attractive features is its commitment to internationalisation. NHL Stenden actively promotes exchange programmes, internships abroad, and collaborative projects with global partners. These initiatives not only enrich the student experience but also foster a diverse and multicultural learning environment. By participating in these programmes, students gain valuable cross-cultural insights, build international networks, and broaden their perspectives—preparing them to work effectively in a globalised world.
Campus Life and Community
Beyond academics, NHL Stenden is known for its vibrant campus life and supportive community. The campuses offer a range of extracurricular activities—from cultural events and sports to hands-on workshops and seminars—that enhance the overall student experience. This lively atmosphere, coupled with dedicated support services, creates an environment where students feel both challenged and supported, helping them thrive both personally and professionally.
Research and Industry Collaboration
A key aspect of NHL Stenden’s identity is its strong focus on research and practical innovation. The university collaborates closely with industry partners to tackle real-world challenges through applied research projects. This collaborative environment not only bridges the gap between academia and industry but also provides students with unique opportunities to engage in research that has a tangible impact on society. Such initiatives highlight the university’s commitment to driving innovation and creating solutions for the modern world.
