Creative Business (3 years)
| Program start date | Application deadline |
| 2025-09-01 | - |
Program Overview
The Creative Business program at NHL Stenden Hogeschool is a 3-year Bachelor of Arts designed to develop students into media industry managers. Emphasis is placed on business and marketing skills, conceptual thinking, and utilizing media technologies. Through hands-on projects and industry collaborations, students build a portfolio and gain experience in various media, including film, TV, and music. The program fosters entrepreneurial thinking and prepares graduates for careers in media management or starting their own businesses.
Program Outline
Degree Overview:
The Creative Business (3-year) program at NHL Stenden Hogeschool is a full-time Bachelor of Arts (BA) degree designed to develop students into managers within the media industry. The program focuses on developing business and marketing insights, conceptual thinking skills, and the application of various media and technologies. Students explore their creativity across diverse media, including film, radio, TV, online media, music, and video games. The program emphasizes a hands-on approach, using state-of-the-art technology in on-campus studios (including a radio studio, green screens, and advanced camera and audio equipment) and the latest design software. Students work on industry-set challenges to solve real-world problems, collaborating in small groups and receiving coaching from lecturers with practical experience. The 3-year program prioritizes self-study and a concentrated period of practical experience, maintaining a fast-paced curriculum. Personal development is supported through study coaches who help map out individual study paths. Optional international experiences, including study abroad periods or internships, are available, potentially extending the program to 3.5 years. Students can even launch their own businesses while studying, receiving support from the Media Innovation Campus and potentially completing their internship within their own company. A housing guarantee is offered to first-year international students through accommodation partners. While it mentions assignments from real companies each year, the specifics of the curriculum are not listed.
Assessment:
The program uses a portfolio-based assessment method. Students build a portfolio of their work, including feedback on productions and their own reflections on assignments, focusing on "Unique Proofs of Learning." The assessment also incorporates feedback from industry partners and lecturers.
Teaching:
The teaching methodology is described as "Design-Based Education," involving hands-on projects and real-world challenges set by industry partners. Lecturers possess relevant practical experience in the media and entertainment industry. Students work in small groups and receive coaching from lecturers.
Careers:
Graduates are prepared for positions in media or entertainment management, music management, or the video game business. The program equips students with the entrepreneurial skills to work for companies or start their own businesses. Potential employers mentioned include Sony, Netflix, Vogue, Rabobank, Adidas, Ikea, and UNICEF.
Other:
The program's participation in RUN-EU allows students to participate in Short Advanced Programmes and collaborate with partner institutions in Europe. Students can also participate in NHL Stenden's Grand Tour program in South Africa, Bali, or Thailand, or participate in exchange programs with partner institutions. Over 100 minors are available, including specializations in Music Business, Video Game Business, the Business of Podcasting, Media Concepts & Sustainability, Photography, and Exploring Digital Citizenship. The program emphasizes the importance of diverse perspectives and collaboration in mixed groups, aiming to provide students with a head start on their careers through real-life projects and internships. The university strives to create a supportive and welcoming community for students.
Overview
NHL Stenden University of Applied Sciences stands out as a forward-thinking institution located in the north of the Netherlands, with campuses in vibrant cities like Leeuwarden, Emmen, and Meppel. Known for its global outlook and innovative approach to education, the university offers an engaging blend of academic rigor and real-world experience. Its extensive network of international partners and a strong emphasis on hands-on learning make it a compelling choice for students seeking a modern, practical education.
Academic Excellence and Innovative Learning
At NHL Stenden, the academic programmes are designed to go beyond traditional classroom teaching. The institution places a premium on practical application, integrating theoretical studies with real-world projects that prepare students for dynamic professional environments. From business and creative arts to technology and hospitality, each programme is crafted to encourage critical thinking, collaboration, and innovation. This design-based approach to education helps graduates develop the skills necessary to adapt and excel in today’s rapidly evolving job market.
International Opportunities
One of the university’s most attractive features is its commitment to internationalisation. NHL Stenden actively promotes exchange programmes, internships abroad, and collaborative projects with global partners. These initiatives not only enrich the student experience but also foster a diverse and multicultural learning environment. By participating in these programmes, students gain valuable cross-cultural insights, build international networks, and broaden their perspectives—preparing them to work effectively in a globalised world.
Campus Life and Community
Beyond academics, NHL Stenden is known for its vibrant campus life and supportive community. The campuses offer a range of extracurricular activities—from cultural events and sports to hands-on workshops and seminars—that enhance the overall student experience. This lively atmosphere, coupled with dedicated support services, creates an environment where students feel both challenged and supported, helping them thrive both personally and professionally.
Research and Industry Collaboration
A key aspect of NHL Stenden’s identity is its strong focus on research and practical innovation. The university collaborates closely with industry partners to tackle real-world challenges through applied research projects. This collaborative environment not only bridges the gap between academia and industry but also provides students with unique opportunities to engage in research that has a tangible impact on society. Such initiatives highlight the university’s commitment to driving innovation and creating solutions for the modern world.
