Bachelor of Arts in Communication and Multimedia Management

Program Overview

The Bachelor of Arts in Communication and Multimedia Management at Hochschule Düsseldorf University combines communication, multimedia, and business administration. Graduates are prepared for management positions in business-oriented communication professions, such as advertising, PR, direct marketing, and multimedia design. The program features modules in communication management, multimedia planning, and business administration, and concludes with a bachelor's thesis and colloquium.

Program Outline

Degree Overview:

The Bachelor of Arts in Communication and Multimedia Management at Hochschule Düsseldorf University of Applied Sciences, Faculty of Business Studies, combines communication, multimedia, and business administration. The program aims to provide a solid academic foundation in communication management and multimedia planning and implementation, alongside fundamental business administration and management principles. Graduates are prepared for management positions in business-oriented communication professions and develop key skills. The language of instruction is primarily German.

Outline:

The program is structured in modules.

Semesters 1–2:

• Media and Communications Industry: Stakeholders, Processes, Business Models
• Marketing
• Business Management
• Empirical Research Methods
• Fundamentals of Accounting, Cost Accounting, and Results Accounts
• German Law
• Project Management and Presentation Skills
• Business English Communication Skills

Semesters 3–4:

• Communication Management
• Consumer Research, Data Analytics, and Digital Ethics
• Communication Tools
• E-Business
• Multimedia Management
• Business English Communication Skills
• Web and Multimedia Tools
• Trade Fair Management

Semesters 5–6:

• Design Management
• PR and Social Media Relations
• Web and App Conception
• Project Module
• Bachelor’s Thesis
• Colloquium
In semesters 3 and 5, students choose at least three specialization modules from: Trade Fair Management, PR and Social Media Relations, Web and App Conception, Marketing Analytics, Business Plans for Start-Ups, Online Marketing, and Digital Storytelling.

Careers:

Graduates can work as junior executives in various areas of corporate and market communication (advertising, PR, direct marketing, sales promotion). They can also conceptualize and design in-house multimedia communication and information instruments (websites, podcasts, videocasts, mobile services). Additionally, graduates are qualified for management functions in agencies, production companies, consulting firms, and other service providers in the communication and media industry.

Other:

The program's module manual is available in German only. The Hochschule Düsseldorf is also present on Facebook (facebook.de/hsduesseldorf) and Instagram (instagram.com/hsduesseldorf).