BA (Hons) Communication and Mass Media (Integrated Marketing Communication)
Program Overview
This two-year Integrated Marketing Communications program equips students with theoretical and practical marketing skills in areas such as strategic planning, digital marketing, public relations, and social marketing. The curriculum covers market research, target audience segmentation, and various marketing disciplines, preparing graduates for careers in both consumer and industrial markets. Students will also develop skills in multimedia editing, negotiation, and crisis communication management.
Program Outline
The overview focuses on the increasing importance of integrated marketing communications in a world with numerous customer touchpoints (mobile, social media, personalized channels). The program aims to equip students with theoretical and practical marketing skills, covering strategic and tactical planning processes across various marketing disciplines. These disciplines include marketing, public relations (PR), digital marketing, international marketing, and social marketing. The program also emphasizes understanding marketing research and target audience segmentation for effective marketing plan development.
Outline:
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The provided text mentions that the program is relevant for organizations operating in consumer or industrial markets; product or service providers; public sectors and charities.
English Language or Literature. Seven subjects selected from a list including: Accounting, Business Administration, Business Studies, Information Technology, Computer Science, Biology, Human Biology, Chemistry, Greek or Latin Language, Consumer Mathematics, Economics, Geography, Global Studies, History, Logic or Philosophy, Mathematics, Physics, Psychology, Sociology, Social Studies, US Government, Ecology, Drama, Art, Environmental Management, Environmental Science, Thinking Skills, Travel & Tourism, Political Science, French, German, Spanish, Italian, and Statistics.
