Postgraduate Degree in Marketing and Sales for Creative Enterprises
| Program start date | Application deadline |
| 2025-02-17 | - |
| 2025-04-12 | - |
Program Overview
The program bridges the gap between academic learning and practical business application, fostering entrepreneurial skills and providing the knowledge and vocabulary necessary for technically-creative executives. Graduates are prepared for roles such as marketing director, product manager, key account manager, or area manager.
Program Outline
The program addresses the challenges of transitioning into executive roles within these fields. It bridges the gap between academic learning and practical business application, fostering entrepreneurial skills and providing the knowledge and vocabulary necessary for technically-creative executives. The program teaches students to create marketing and business plans, make strategic decisions, and understand the importance of marketing and sales in the economic success of any project. It emphasizes the use of modern technology to enhance promotional efforts and adapt portfolios to target audiences. The program is closely tied to Barcelona's architecture and creative design businesses, incorporating seminars by leading professionals and visits to top-tier companies. The program's goal is to equip graduates for roles such as marketing director, product manager, key account manager, or area manager. However, the 2024-2025 academic year includes the following courses:
- Creative Marketing & Sales: This course is offered in the second semester and carries 7 ECTS credits. The type is listed as "OB".
- Projecte II: This project is also offered in the second semester and carries 4 ECTS credits. The type is listed as "OB".
- Seminari II: This seminar is offered in the second semester and carries 4 ECTS credits. The type is listed as "OB".
Teaching:
The program utilizes a blended learning approach. Classes are supplemented by seminars led by prominent professionals and site visits to leading companies. The faculty includes: Marçal Amado Medina, Jordi Aranega Moreno, Nuria Balogun Ortiz, Patricia Carrasco Nevado, Maria del Carmen Farras Duran, Maria Isabel Gabarro Bertran, Albert Guiluz Domenech, Javier Nieto Cubero, and Ignacio Pérez Arnal.
Careers:
Upon completion of the Postgraduate Degree in Marketing & Sales for Creative Enterprises, graduates can pursue careers in various roles, including:
- Marketing Director
- Product Manager
- Key Account Manager
- Area Manager The program aims to prepare students for executive positions within the architecture, design, and construction industries.
Other:
The program is offered on the Barcelona campus and is taught in English. The program duration is from February 17, 2025, to April 12, 2025. It consists of 15 ECTS credits and has a total cost of €2,775.00 (based on €185.00 per ECTS). There are 25 available places. Santa & Cole is listed as a partner. The program is designed for university graduates (with or without work experience), preferably in architecture, engineering, or creative design. It also targets architects, engineers, product designers, graphic designers, creatives, and professionals in the construction and real estate sectors who wish to improve their management skills in marketing, sales, and internal resource management.
- Preus corresponents a l’any acadèmic 2024-2025.
Introduction to UIC Barcelona
UIC Barcelona is a private university founded in 1997 and located in Barcelona, Spain. It is recognized for its commitment to academic excellence, innovative teaching methods, and strong ties to the business and professional world. The university operates across two campuses: one in Barcelona and another in Sant Cugat del Vallès. UIC Barcelona is known for its Christian humanist ideology and offers pastoral care through its Chaplaincy Service, reflecting its values of ethics and social responsibility.
Academic Programs
UIC Barcelona offers a wide range of programs, including undergraduate degrees, master’s programs, PhD programs, and continuing education. The university is particularly renowned for its programs in health sciences, architecture, business administration, and law. It also provides double degrees and international programs, with over 300 exchange agreements with universities worldwide.
International Focus
With students from over 99 nationalities, UIC Barcelona fosters a multicultural and inclusive environment. The university emphasizes global perspectives through its international agreements, mobility programs, and courses taught in English, Spanish, and Catalan. This international outlook prepares students for global careers and cross-cultural collaboration.
Research and Innovation
UIC Barcelona is committed to advancing knowledge through research and innovation. Its faculty members are engaged in cutting-edge research across various fields, including health sciences, architecture, and social sciences. The university also collaborates with industry partners to ensure that its research has practical applications and societal impact.
Student Support and Campus Life
UIC Barcelona provides a personalized learning experience with small class sizes and a student-to-teacher ratio of 8.75:1. The university offers extensive support services, including career guidance, internships, and accommodation assistance. Students can also participate in cultural, sports, and social activities, enriching their university experience.
Employability and Alumni Network
The university boasts a 93.75% employability rate, thanks to its strong connections with the professional world. UIC Barcelona has over 5,197 work placement agreements with companies and a network of 20,000 alumni. These connections provide students with opportunities for internships, job placements, and networking.
Scholarships and Financial Aid
UIC Barcelona invests €5.5 million annually in scholarships to attract talented students. These scholarships support academic excellence, international mobility, and social commitment. The university also collaborates with organizations like Banco Santander to provide additional financial aid and research opportunities.
Community Engagement
UIC Barcelona is dedicated to making a positive impact on society. Through its university clinics, such as the Dental Clinic, Psychology Clinic, and Palliative Care Clinic, the university provides essential services to the community while offering students hands-on experience in their fields.
Location and Campus Facilities
Located in Barcelona, one of Europe’s most dynamic cities, UIC Barcelona offers students access to a vibrant cultural and social environment. The university’s modern facilities, including state-of-the-art labs and simulation centers, enhance the learning experience.
Vision and Mission
UIC Barcelona’s mission is to transform society through the transfer of knowledge. The university aims to educate ethical leaders and professionals who are committed to making a positive impact on the world. Its vision is rooted in academic rigor, humanism, entrepreneurship, and an international outlook.
Entry Requirements:
The Postgraduate Degree in Marketing & Sales for Creative Enterprises is open to university graduates (with or without work experience). Preference is given to those with degrees in Architecture, Engineering, or Creative Design. The program also targets architects, engineers, product designers, graphic designers, creatives, and professionals in industry, construction, and real estate. However, a certificate of English language proficiency (minimum B2) is listed as an optional document to submit with the application.
