Master of Science in Business - Major in Marketing
Program Overview
The Master of Science in Business - Major in Marketing at BI Norwegian Business School equips students with analytical skills and customer understanding. The two-year program focuses on market analysis, strategic decision-making, and ethical considerations in marketing. Graduates are prepared for careers in marketing-related roles, such as Marketing Coordinator and Brand Manager.
Program Outline
Degree Overview:
The Master of Science in Business with a major in Marketing at BI Norwegian Business School aims to equip students with strong analytical skills and a deep understanding of customers. The program focuses on developing strategic marketing insight, enabling graduates to understand the business environment (markets, customers, competitors) and translate this understanding into actionable implications for organizations. This includes market data analysis, product design, pricing and branding, competitive analysis, and financial consequences. The program emphasizes engaging learning experiences and quality teaching to build a solid skill and competency base relevant for the future of work.
Outline:
The Master of Science in Business - Major in Marketing is a two-year program (120 ECTS credits total), divided into two semesters per year (autumn and spring). Each semester concludes with exams.
Year 1 (60 ECTS):
- Autumn:
- Microeconomics (6 ECTS)
- Mathematics (6 ECTS)
- Understanding the Consumer (6 ECTS)
- Brand Management (6 ECTS)
- Service Marketing (6 ECTS)
- Spring:
- Research Methodology - Marketing (6 ECTS)
- Data Analytics with Programming (6 ECTS)
- Ethics and Sustainability in Organizations (6 ECTS)
- Customer Value Analytics (6 ECTS)
- Marketing Research (6 ECTS)
Year 2 (60 ECTS):
- Autumn: Students choose one of the following options (24 ECTS):
- Business Electives
- Exchange
- Internship
- Autumn: Master Thesis (6 ECTS)
- Spring: Strategic Marketing Issues (6 ECTS)
- Spring: Master Thesis (24 ECTS)
Teaching:
The program emphasizes engaging learning experiences and quality teaching.
Careers:
The Master of Science in Business with a major in Marketing prepares students for various career paths in businesses and organizations. Examples of potential positions include:
- Marketing Coordinator
- Communication Advisor
- Market Analyst
- PR Manager
- Brand Manager A testimonial from Camilla Visjø, a Project Manager at Inbound Group, is included, highlighting the creation of helpful marketing strategies.
Other:
The program is taught in English and is a full-time program. Related programs mentioned include a Master of Science in Strategic Marketing Management and a BI-Luiss Joint MSc in Marketing. The text also mentions the academic year is divided into two semesters with exams at the end of each.
Introduction to BI Norwegian Business School
BI Norwegian Business School is one of Europe’s most prestigious and internationally recognized business schools. Founded in 1943, BI has grown to become the largest business school in Norway and a leading institution in Europe. With its main campus located in Oslo, the school also has campuses in Bergen, Trondheim, and Stavanger, as well as a strong online presence. BI is known for its commitment to academic excellence, innovative teaching methods, and strong ties to the business community.
Diverse Academic Programs
The school offers a wide range of programs tailored to meet the needs of students at different stages of their academic and professional journeys. These include bachelor’s degrees, master’s degrees, PhD programs, and executive education. Popular areas of study include finance, marketing, strategy, entrepreneurship, and leadership. BI’s programs are designed to combine theoretical knowledge with practical applications, ensuring that graduates are well-prepared to tackle real-world challenges in the global business environment.
Global Recognition and International Focus
One of BI’s key strengths is its international focus. The school is triple-accredited by EQUIS, AACSB, and AMBA, placing it among the top 1% of business schools worldwide. This accreditation reflects BI’s commitment to maintaining the highest standards of education and research. Additionally, BI has partnerships with over 200 universities and institutions across the globe, offering students opportunities for international exchange programs, double degrees, and global internships. This global perspective is further enriched by the school’s diverse student body and faculty, representing over 100 nationalities.
Leadership in Research and Innovation
BI Norwegian Business School is also a leader in research and innovation. The school’s faculty members are actively engaged in cutting-edge research across various fields, including economics, management, and sustainability. This research not only contributes to academic knowledge but also informs the school’s teaching and provides students with insights into the latest trends and developments in the business world. BI’s focus on sustainability is particularly noteworthy, as the school integrates environmental, social, and governance (ESG) principles into its curriculum and operations.
Executive Education for Professionals
For professionals seeking to advance their careers, BI offers a range of executive education programs and part-time studies. These programs are designed to provide working professionals with the skills and knowledge needed to take on leadership roles and drive organizational success. BI’s executive education is highly regarded for its practical relevance and focus on real-world business challenges.
Vibrant Campus Life and Alumni Network
In addition to its academic offerings, BI Norwegian Business School provides students with a vibrant campus life. The school’s modern facilities, student organizations, and career services create a supportive and engaging environment for personal and professional growth. BI’s strong alumni network, which spans across industries and countries, further enhances the opportunities available to graduates.
