Master of Science in Strategic Marketing Management

Program Overview

The Master of Science in Strategic Marketing Management at BI Norwegian Business School prepares students for leadership roles in marketing. The program emphasizes consumer psychology, research, and brand building, with a focus on digital platforms and innovative strategies. Graduates are equipped with the skills and knowledge to create customer value and profitability in dynamic marketplaces. The program offers opportunities for internships, elective courses, exchange programs, and double degrees to enhance student experience and career prospects.

Program Outline

Degree Overview:

The Master of Science in Strategic Marketing Management program at BI Norwegian Business School aims to produce well-prepared marketing leaders for the modern economy. The program focuses on developing a thorough understanding of consumer psychology and behavior, marketing research, statistical methods, and brand building. The program provides the academic and professional skills needed for managerial marketing positions both domestically (Norway) and internationally. A key focus is on developing expertise in digital platforms and innovative market reach strategies. The curriculum is described as advanced and innovative, covering topics such as consumer psychology and behavior, marketing research and statistical methods, brand building in goods and services markets, and the financial implications of marketing investments. The program emphasizes creating future-proof businesses that generate customer value and profitability in dynamic marketplaces.

Outline:

The program is structured across two years, each comprising 60 ECTS credits. The academic year is divided into two semesters (autumn and spring), with exams at the end of each.

Year 1 (60 ECTS):

• Autumn Semester:
• Brand Management (6 ECTS)
• Service Marketing (6 ECTS)
• Understanding the Consumer (6 ECTS)
• Introductory Data Science for Marketing (6 ECTS)
• Topics in Digital Marketing (6 ECTS)
• Spring Semester:
• Research Methodology - Marketing (6 ECTS)
• B2B Marketing (6 ECTS)
• Marketing Research (6 ECTS)
• Customer Value Analytics (6 ECTS)
• Ethics and Sustainability in Organizations (6 ECTS)

Year 2 (60 ECTS):

• Autumn Semester: Students choose one of the following options for 24 ECTS:
• Specialization electives
• Internship
• Exchange program
• Autumn Semester: Master Thesis (6 ECTS)
• Spring Semester: Strategic Marketing Issues (6 ECTS)
• Spring Semester: Master Thesis (24 ECTS)
The program notes that the study plan and courses are subject to change.

Teaching:

The text mentions a commitment to engaging learning experiences and quality teaching to build a solid skill and competency base. A video featuring student, faculty, and industry perspectives on the program is referenced, but the content of the video is not provided.

Careers:

Graduates are prepared for managerial positions in market-oriented organizations. The program is presented as both leadership and marketing education. Examples of positions held by former students include:

• Head of Integrated Communication, Mercedes-Benz
• Category Trade Manager, Mondelez International
• Brand Manager, Stabburet
• Market Analyst, Verdens Gang AS (VG)
• Project Manager, Microsoft Norway
• Senior Product Manager, Orkla
• Global Incubation Lead, Google
• Junior Brand Manager, Coca-Cola

Other:

The program offers opportunities for internships, elective courses, exchange programs, and double degrees to enhance student experience and career prospects. The program is taught in English and is a full-time program.