BI–Luiss Joint MSc in Marketing
Program Overview
The BI-Luiss Joint MSc in Marketing is a two-year, 120-ECTS-credit program preparing students for international careers. The program provides a comprehensive strategic marketing perspective with specializations in analytics and metrics. Students study in both Oslo and Rome, gaining multicultural experience and cross-cultural competence highly sought after in the job market. The program emphasizes engaging learning experiences, including top-ranked faculty contributions and a thesis component.
Program Outline
Degree Overview:
The BI–Luiss Joint MSc in Marketing is a two-year, 120-ECTS-credit program leading to two master's degrees: a Master of Science in Strategic Marketing Management from BI Norwegian Business School and a Master’s Degree in Marketing from Luiss University. The program is designed to prepare students for the international job market by providing a multicultural experience through study in Oslo (year one) and Rome (year two). It offers a strategic marketing perspective with specializations in analytics and metrics. The curriculum covers major marketing topics, including statistical methods, digitalization, and the cultural influences on consumer behavior. The combined expertise in marketing and cross-cultural competence makes graduates highly sought after for various marketing positions. Luiss University, located in Rome, is an international university specializing in social sciences, emphasizing entrepreneurship, responsibility, and sustainability. Its educational model combines academic rigor with practical relevance, featuring research-focused faculty, experience-based learning with top executives and consultants, and problem-driven projects.
Outline:
The program is structured across two years, with 60 ECTS credits per year.
Year 1 (BI Norwegian Business School, Oslo):
- Autumn: Brand Management (6 ECTS), Service Marketing (6 ECTS), Understanding the Consumer (6 ECTS), Topics in Digital Marketing (6 ECTS), Introductory Data Science for Marketing (6 ECTS).
- Spring: Customer Value Analytics (6 ECTS), Marketing Research (6 ECTS), Research Methodology - Marketing (6 ECTS), Ethics and Sustainability in Organizations (6 ECTS), Marketing for a Better World (6 ECTS).
Year 2 (Luiss University, Rome):
- Autumn: Marketing Law and Regulation (6 ECTS), Elective (6 ECTS), Behavioral Economics and Consumer Decision Making (6 ECTS), Integrated Marketing Communication (6 ECTS), Performance Marketing (6 ECTS), Data and Artificial Intelligence Labs (series of Digital Skills Seminars related to thesis) (8 ECTS), Thesis Writing Seminar (4 ECTS).
- Spring: Master Thesis (18 ECTS), Optional Activities: Project Work or Internship (0 ECTS).
Teaching:
The program emphasizes engaging learning experiences and quality teaching to build a solid skill and competency base. The program also includes a thesis component.
Careers:
The BI–Luiss Joint MSc in Marketing prepares students for managerial positions in market-oriented organizations. The program is described as leadership education as well as marketing education from an international perspective. Potential career paths include: Brand Manager, Market Analyst, Social Media Manager, Digital Marketing Director, Communications Specialist, International Marketing Manager, and Media Buyer.
Other:
The program offers a unique opportunity to study marketing from a strategic perspective while specializing in analytics and metrics. The program aims to develop students' abilities to work in diverse environments and evaluate decisions considering conflicting interests and stakeholder influence. A video featuring student, faculty, and industry perspectives on choosing the program is mentioned. Students can customize their degree through various opportunities.
Introduction to BI Norwegian Business School
BI Norwegian Business School is one of Europe’s most prestigious and internationally recognized business schools. Founded in 1943, BI has grown to become the largest business school in Norway and a leading institution in Europe. With its main campus located in Oslo, the school also has campuses in Bergen, Trondheim, and Stavanger, as well as a strong online presence. BI is known for its commitment to academic excellence, innovative teaching methods, and strong ties to the business community.
Diverse Academic Programs
The school offers a wide range of programs tailored to meet the needs of students at different stages of their academic and professional journeys. These include bachelor’s degrees, master’s degrees, PhD programs, and executive education. Popular areas of study include finance, marketing, strategy, entrepreneurship, and leadership. BI’s programs are designed to combine theoretical knowledge with practical applications, ensuring that graduates are well-prepared to tackle real-world challenges in the global business environment.
Global Recognition and International Focus
One of BI’s key strengths is its international focus. The school is triple-accredited by EQUIS, AACSB, and AMBA, placing it among the top 1% of business schools worldwide. This accreditation reflects BI’s commitment to maintaining the highest standards of education and research. Additionally, BI has partnerships with over 200 universities and institutions across the globe, offering students opportunities for international exchange programs, double degrees, and global internships. This global perspective is further enriched by the school’s diverse student body and faculty, representing over 100 nationalities.
Leadership in Research and Innovation
BI Norwegian Business School is also a leader in research and innovation. The school’s faculty members are actively engaged in cutting-edge research across various fields, including economics, management, and sustainability. This research not only contributes to academic knowledge but also informs the school’s teaching and provides students with insights into the latest trends and developments in the business world. BI’s focus on sustainability is particularly noteworthy, as the school integrates environmental, social, and governance (ESG) principles into its curriculum and operations.
Executive Education for Professionals
For professionals seeking to advance their careers, BI offers a range of executive education programs and part-time studies. These programs are designed to provide working professionals with the skills and knowledge needed to take on leadership roles and drive organizational success. BI’s executive education is highly regarded for its practical relevance and focus on real-world business challenges.
Vibrant Campus Life and Alumni Network
In addition to its academic offerings, BI Norwegian Business School provides students with a vibrant campus life. The school’s modern facilities, student organizations, and career services create a supportive and engaging environment for personal and professional growth. BI’s strong alumni network, which spans across industries and countries, further enhances the opportunities available to graduates.
