Essentials in Sales Skills

Program Overview

The Essentials in Sales Skills program is a self-paced online program designed to equip participants with the skills to build strong customer relationships and achieve sales success in a competitive environment. It's suitable for both those starting in sales and those already leading sales teams. The program takes approximately 10-12 hours to complete and offers a maximum completion time of three months.

Program Outline

Degree Overview:

The Essentials in Sales Skills program is a 100% online, self-paced program designed to equip participants with the skills to build customer relationships and achieve sales success in a competitive environment. It also explores how technology disrupts sales and prepares participants to thrive as confident sales professionals. It's suitable for both those starting in sales and those already leading sales teams. The program takes approximately 10-12 hours to complete and offers a maximum completion time of three months.

Outline:

The program consists of five modules:

• Module 5: Selling in the digital age: This module explores how technology shapes the B2B buying and sales process, the impact of the digitally-empowered customer, integrating the typical buying process with the new hybrid selling process, and the role of marketing in the new digital sales process.

Teaching:

The program is 100% online and self-paced, allowing participants to study whenever and wherever they choose. The teaching method utilizes a variety of resources including videos, interviews, exercises, questionnaires, and real-life examples. There is also background reading and reflective questions to encourage self-assessment and application of learned concepts.

Careers:

The program aims to enhance sales skills and build confidence, making graduates more successful in sales roles. It benefits professionals wanting to strengthen their sales skills, those who don't sell but want to understand sales principles, and those wanting to learn customer attraction, retention, sales talks, and deal closing. The program is relevant for sales representatives, account managers, entrepreneurs, sales managers, and directors.

Other:

The program is offered by Vlerick Business School. It is available in English. The program is described as being ranked #1 in Open Executive Education in Belgium and #27 worldwide. 20 former participants have provided a 4.2/5 rating for learning impact. The program is available starting anytime and has a duration of 10-12 hours. There are upcoming editions in 2024 and 2025.