| Program start date | Application deadline |
| 2025-11-04 | - |
| 2025-11-06 | - |
Program Overview
Vlerick Business School's Sales Management program equips sales managers with skills to lead teams, develop strategies, and enhance performance. Covering five key modules, the three-day program combines academic insights with real-world experience and includes a simulation game. Designed for experienced sales managers and those transitioning into management roles, it aims to foster team growth and contribute to company success.
Program Outline
The program aims to help participants develop sales strategies and maximize performance by mastering skills in leading, motivating, and evaluating sales teams. It focuses on strengthening competitive positioning through go-to-market strategy, analyzing customer portfolios to identify profitable customers, and exploring channel and account management trends, including the use of Artificial Intelligence. The program combines academic insight with real-world experience, providing a blend of skills, insights, tools, and understanding. The program boasts 588 former participants and a 4.7/5 rating for learning impact.
Outline:
The program is structured across five modules aligned with the drivers of sales force success:
Teaching:
The program uses an interactive, three-day format. The teaching incorporates deep academic insight combined with Vlerick's extensive real-world experience. The program includes a simulation game. Deva Rangarajan, Visiting Professor of Sales Management, is mentioned as a faculty member, bringing passion for sales and years of experience to his teaching.
Careers:
The program aims to enhance the skills of sales managers, enabling them to better lead and develop their teams, ultimately contributing to company growth. It is explicitly designed for experienced sales managers and those transitioning into management roles.
Other:
The program has upcoming editions in November 2024 and November 2025 in Brussels. The price is €4095 (excluding 21% VAT). Participants from various companies have attended previous editions. The program is taught in English. Related programs offered by Vlerick include an Executive Master Class in Sales and Marketing and Excellence in Sales and Marketing.
Vlerick Business School is a prestigious Belgian institution with campuses in Brussels, Ghent, and Leuven. Established in 1999 through the merger of MBA programs from Katholieke Universiteit Leuven and Ghent University, it has evolved into a leading European business school.
The school holds the distinguished "triple crown" accreditation, being recognized by EQUIS, AMBA, and AACSB. This places Vlerick among a select group of business schools worldwide that meet the highest standards in management education.
Vlerick offers a range of programs, including MBA, Masters, and executive education courses, emphasizing a practical, hands-on approach in close collaboration with various companies.
The institution is particularly renowned for its expertise in digital transformation, entrepreneurship and innovation, healthcare, energy, and financial services.
In terms of rankings, Vlerick is recognized as a top-tier school by both the Financial Times and QS. Notably, it is ranked number one in the Benelux region for executive education and 19th in Europe.
The school's international outlook is further enhanced by partnerships that allow students to pursue double Masters degrees, spending one year in Belgium and another abroad, at institutions such as the Darla Moore School of Business in the U.S. and EDHEC Business School in France.
With a network of over 25,000 alumni in 99 countries, Vlerick Business School continues to make a significant impact on the global business community.
