Bootcamp in Business Administration

Program Overview

The University of Vic's two-week Bootcamp in Business Administration provides in-depth analysis of key business areas, emphasizing strategic leadership, innovation, and organizational change. Participants learn from experts in design thinking, entrepreneurship, marketing, finance, and corporate governance, enhancing their knowledge and skills for managing modern business complexities. The program includes field trips, cultural experiences, and a certificate upon completion.

Program Outline

Degree Overview:

The Bootcamp in Business Administration is a two-week intensive program offered by the University of Vic – Central University of Catalonia. It's designed to address the complexities of modern business, starting with individual perspectives, covering key business management topics, and culminating in an understanding of complex, evolving business environments. The program views organizations as interactive systems requiring a unified strategy and operational plan. It emphasizes a strategic approach to business, recognizing that administration involves not only management but also leadership of the human team. The program is aimed at managers, entrepreneurs, and business owners seeking to expand their business and management knowledge through in-depth analysis of various company areas. The program includes lectures, field trips, a cultural program, and two complimentary dinners. A certificate of completion is provided.

Outline:

The Bootcamp's curriculum is structured around several modules:

• Design Thinking: This module introduces innovation through identifying new products and services using empathy with users and customers.
It utilizes the "Design Thinking" methodology to help companies understand user and customer needs through creativity, prototyping, and feedback.
• Innovation and Entrepreneurship: This module focuses on digital entrepreneurship and skills to enhance creativity and entrepreneurial initiative.
Participants learn the steps in developing business ideas and the entrepreneurial process. It covers digital transformation's impact on the economy and society, and the characteristics and stages of organizational change.
• Marketing Strategy: This module provides a global and integrated vision of marketing decision-making (corporate and product, strategic and operational) in both consumer and business-to-business markets, from strategic definition to implementation.
• Competitive Strategy: This module helps participants develop successful corporate strategies for sustainable growth.
It involves analyzing the external competitive environment in relation to internal structure and exploring how firms can anticipate and influence competitors. Participants learn to evaluate firm strategy.
• Leadership: This module focuses on self-awareness, team management, conflict management, and persuasion techniques to gain commitment from those involved in company strategy.
• Intercultural Management: This module explores cultural similarities and differences between individuals, corporations, and nations.
It helps analyze the actions and reactions of business partners, customers, and employees across cultures.
• Financial Decision Making and Managerial Economics: This module covers the principles, methods, and instruments of finance in digital companies, including financial analysis, forecasting, investment valuation, financial structure choice, and capital cost determination.

Other:

The program takes place in Vic, Spain, from September 23rd, 2024, to October 4th, 2024. The tuition fee is €2,650.

ProgrammeFee 650€