Program Overview
The Degree in Marketing and Business Communication from UVic-UCC prepares students to become marketing and communication professionals. The program equips students with a comprehensive understanding of marketing and communication, enabling them to develop and implement strategies in a globalized environment. Taught in Vic, the program features a focus on problem-solving, critical thinking, and practical application. Graduates are prepared for careers in various industries, including marketing, advertising, public relations, and communication.
Program Outline
Degree Overview:
The Degree in Marketing and Business Communication trains professionals with a broad understanding of marketing and communication, enabling them to thrive in the professional world. Marketing and communication professionals, the program explains, offer solutions through differentiation strategies, advice, and implementation of actions in a competitive, globalized environment. The degree is taught in Vic.
Careers:
The program prepares students for careers as marketing and communication professionals.
Other:
The program is offered at the Universitat de Vic - Universitat Central de Catalunya (UVic-UCC). A photo gallery and videos are available for the program.
The University of Vic - Central University of Catalonia (UVic-UCC) was established to continue the rich university tradition of Vic, dating back to the Middle Ages. It is a public university under private management, serving the region through teaching, research, and knowledge transfer. UVic-UCC focuses on providing comprehensive student education and emphasizes creativity, professionalism, and social responsibility. It also has a strong international orientation and is deeply connected to the cultural, social, and economic progress of Catalonia.
University Organization: The university's academic and research activities are organized through faculties and various centers:
- Faculties: Business and Communication Studies, Education, Translation, Sport and Psychology, Health Sciences and Welfare, Science, Technology, and Engineering, and Medicine (federated).
- Centers: Teknós, Doctoral School, Educational Innovation and Training Centre (CIFE), Language School, and Postgraduate School.
Key Milestones:
- 1997: UVic is officially recognized by the Catalan Parliament after 280 years. This marks the restoration of the University of Vic, which had been suppressed in 1717.
- 2002: The University Clinic of Manresa is founded.
- 2011: Merging of the Faculty of Education and the Faculty of Humanities, Translation, and Documentation to form a new Faculty of Education, Translation, and Humanities.
- 2013: Federation with Bages University Foundation, which leads to the creation of UVic-UCC.
- 2014: UVic-UCC partners with the Vic Hospital Consortium to create the University Hospital of Vic.
- 2017: Approval of the Faculty of Medicine with campuses in Vic and Manresa.
- 2020: Federation agreement with the Elisava University School Private Foundation.
Historical Background:
- 1599: The Literary University of Vic is founded under the privilege of granting degrees in Arts and Philosophy by King Philip III.
- 1717: The university is suppressed by King Philip V as part of the repercussions of the War of Spanish Succession.
- 19th Century: Vic becomes a significant cultural center during the Renaixença, a Catalan cultural revival, and the city’s Seminary educates over a thousand students.
The university’s history reflects its enduring role in higher education, with ongoing efforts to foster innovation and contribute to both local and international knowledge. UVic-UCC continues to play an important role in advancing the educational and research landscape in Catalonia.
