Program Overview
The updated Degree in Advertising and Public Relations at UVic equips students with practical skills for the modern job market. Aligning with industry trends, the curriculum focuses on concepts and methods applicable to both agencies and advertisers. The program prepares students for emerging "360-degree professional profiles" influenced by technological advancements. Partnerships with enterprises and the use of social media, videos, and photo galleries enhance the learning experience.
Program Outline
Degree Overview:
The Degree in Advertising and Public Relations at UVic has undergone a significant evolution to reflect the changes in the field due to technological advancements. The curriculum has been updated with new methods, concepts, and content to better prepare students for the job market. The program focuses on developing practical work methods applicable to agencies or advertisers, aligning with current trends in Advertising and Public Relations. The goal is to equip students with the skills to thrive in the modern advertising and public relations landscape.
Careers:
The program aims to facilitate entry into the job market by teaching students work methods directly applicable to agencies or advertisers. It prepares students for "new 360-degree professional profiles" created by technological development.
Other:
The program mentions the use of social networks, videos, and photo galleries as part of the learning experience. Partnerships with enterprises and organizations are also noted.
The University of Vic - Central University of Catalonia (UVic-UCC) was established to continue the rich university tradition of Vic, dating back to the Middle Ages. It is a public university under private management, serving the region through teaching, research, and knowledge transfer. UVic-UCC focuses on providing comprehensive student education and emphasizes creativity, professionalism, and social responsibility. It also has a strong international orientation and is deeply connected to the cultural, social, and economic progress of Catalonia.
University Organization: The university's academic and research activities are organized through faculties and various centers:
- Faculties: Business and Communication Studies, Education, Translation, Sport and Psychology, Health Sciences and Welfare, Science, Technology, and Engineering, and Medicine (federated).
- Centers: Teknós, Doctoral School, Educational Innovation and Training Centre (CIFE), Language School, and Postgraduate School.
Key Milestones:
- 1997: UVic is officially recognized by the Catalan Parliament after 280 years. This marks the restoration of the University of Vic, which had been suppressed in 1717.
- 2002: The University Clinic of Manresa is founded.
- 2011: Merging of the Faculty of Education and the Faculty of Humanities, Translation, and Documentation to form a new Faculty of Education, Translation, and Humanities.
- 2013: Federation with Bages University Foundation, which leads to the creation of UVic-UCC.
- 2014: UVic-UCC partners with the Vic Hospital Consortium to create the University Hospital of Vic.
- 2017: Approval of the Faculty of Medicine with campuses in Vic and Manresa.
- 2020: Federation agreement with the Elisava University School Private Foundation.
Historical Background:
- 1599: The Literary University of Vic is founded under the privilege of granting degrees in Arts and Philosophy by King Philip III.
- 1717: The university is suppressed by King Philip V as part of the repercussions of the War of Spanish Succession.
- 19th Century: Vic becomes a significant cultural center during the Renaixença, a Catalan cultural revival, and the city’s Seminary educates over a thousand students.
The university’s history reflects its enduring role in higher education, with ongoing efforts to foster innovation and contribute to both local and international knowledge. UVic-UCC continues to play an important role in advancing the educational and research landscape in Catalonia.
