Master of Science in Economics and Management in Arts, Culture, Media and Entertainment
Program Overview
Bocconi University's Economics and Management in Arts, Culture, Media and Entertainment Master's program equips students with economic and management tools to navigate the creative industries. It emphasizes hands-on learning through workshops, industry collaborations, and field research. Graduates are prepared for international careers in management, entrepreneurship, and other creative professions, with a strong employment rate and global recognition.
Program Outline
Degree Overview:
The Economics and Management in Arts, Culture, Media and Entertainment Master of Science program at Bocconi University is a two-year, 120 CFU program taught in English. It leverages three key assets: Bocconi's international reputation in economics, management, and law; Milan's economic vitality and creative energy; and Italy's artistic and cultural heritage. The program aims to prepare students for international careers as managers, entrepreneurs, and professionals in the creative industries. These industries include visual arts, performing arts, cinema, media, publishing, entertainment, tourism, fashion, design, and luxury goods. The program highlights the significant and ongoing economic role these sectors play in global development, emphasizing their value creation and contribution to social well-being. Core courses are supplemented by workshops offering practical insights into various subfields within the arts and cultural sectors. These workshops incorporate a practitioner's perspective through off-campus visits, meetings with professionals, commissioned business projects, and field research on current challenges facing creative businesses and public sector organizations in the arts and cultural fields. Graduates will be equipped to integrate economic and management tools with an understanding of the specific dynamics and complexities of the creative industries. The program boasts a dedicated and expert faculty and strong collaborations with international companies and institutions in the creative economy. These partnerships, along with a focus on professional practices, enhance students' ability to think creatively, develop innovative solutions, and succeed in collaborative environments.
Teaching:
The program utilizes a combination of core lectures and case discussions enhanced by workshops. The teaching approach emphasizes a practitioner's perspective and a hands-on approach. Teaching methods include off-campus visits, meetings with managers and professionals, commissioned business projects, and field research on emerging issues and challenges. The program benefits from a dedicated and expert faculty and several longstanding collaborations with international companies and institutions operating in the creative economy.
Careers:
9% of graduates are employed one year after graduation. 3% of graduates are employed abroad one year after graduation. 7% of graduates are employed on graduation day. The program prepares students for international careers as managers, entrepreneurs, and professionals in various creative industries.
Other:
The program is ranked 5th in Europe in Business and Management and 4th in Europe in Social Sciences and Management by the QS World University Rankings by Subject 2024. Bocconi University's strong international reputation, research focus, global network of partner schools, employers, and alumni, and emphasis on practical experience and career services contribute to the program's value. The university fosters a diverse and inclusive community, and the program is located in Milan, a vibrant city known for its contributions to fashion, design, and commerce. The campus offers various extracurricular activities, including sports, cultural events, and student organizations.
