Master in Strategic Management

Program Overview

---

The Master in Strategic Management is an online executive program designed for professionals in various fields to enhance their strategic management skills. Through an interactive virtual learning environment, participants gain knowledge in business management, human resources, quality control, strategy, globalization, and research methods. The program culminates in a Final Project and prepares graduates for leadership roles in administration, management, and company management.

Program Outline

---

Degree Overview:

The Master in Strategic Management (MSM) is an executive program designed to build upon participants' prior experience and provide them with current academic knowledge. It emphasizes Business Management and the active use of NITCs (New Information and Communication Technologies). The program uses an interactive virtual learning environment with a pedagogical approach that combines theoretical principles, practical case studies analysis, and discussion. Upon successful completion, graduates will be able to:

• Understand the strategic process of organizational management.
• Take on and competently fulfill responsibilities within strategic management.
• Generate proposals integrating global and local processes into business management.
• Master NITCs in business management.
• Foster individual leadership skills within teamwork to optimize business strategies.
The program targets professionals currently involved or aspiring to be involved in administration, management, and company management, regardless of prior training in the field or a comprehensive understanding of strategic management. It's ideal for professionals in engineering, social sciences, management sciences, and economics, enriching their strategic management skills or expanding their existing knowledge and skills.

---

Outline:

The Master in Strategic Management program has a 90-credit structure (credit equivalence may vary depending on the university). The duration is 12-24 months, depending on student dedication, requiring successful completion of all evaluated activities and the final project. The program is divided into six compulsory modules:

---

1st PART: Fundamentals of Business Management (150 hours):

Provides an overview of the company (functions, processes, components), and corporate and commercial language. Includes:

• Cost Control and Cost Management (30 hours): Focuses on accounting principles, cost control, management, corporate performance monitoring, and related areas.
• Financial Management (40 hours): Covers corporate finance, financial statements analysis, performance management, working capital management, liquidity analysis, and investment decisions analysis.
• Marketing (40 hours): Explains marketing and sales roles, concepts, and techniques, including commercial analysis, adaptation to market changes, and international marketing.

---

2nd PART: Human Resources (155 hours):

Focuses on complex human relations and successful staff management and leadership. Includes:

• Strategic Management of Human Resources (30 hours): Covers strategic HRM, technology for diagnosis, prediction, and monitoring, and strategic planning in HR.
• Negotiation and Conflict Resolution Techniques (30 hours): Covers conflict analysis, resolution strategies (negotiation, mediation, arbitration), and necessary competencies.
• Performance Appraisal and Competency-based Management (25 hours): Emphasizes competency-based management, professional competency development, and competency-based performance appraisal.
• Management Techniques and Organizational Leadership (30 hours): Covers leadership and management styles, their interrelation, and necessary competencies and skills.
• Business Ethics and Corporate Social Responsibility (40 hours): Covers fundamental principles, the need for business ethics and social responsibility, and the role of the human factor.

---

3rd PART: Industrial organization and integral quality in the company (200 hours):

Provides an integral view of organizations from a quality perspective. Includes:

• Quality Management Systems: ISO 9001 (40 hours): Covers quality management, implementation of a quality system, and software quality certification.
• ISO 45001 (30 hours): Presents the active model and planning of preventive activity for occupational risk prevention.
• Environmental Management Systems: ISO 14001 (50 hours): Presents Environmental Management Systems (EMS) as tools for organizing and regulating corporate environmental procedures.
• Operations Management and Direction (30 hours): Covers production system design, supply chain management, and purchasing and supply management.
• Logistics (50 hours): Covers logistics systems management, inventory management, warehouse management, and procurement.

---

4th PART: Strategy (170 hours):

Covers the strategic process, from company creation to implementation. Includes:

• Strategic Management and Planning (40 hours): Focuses on strategic thinking, change management, and business strategies.
• Project Planning and Management (40 hours): Covers project planning, scheduling, cost estimation, and acquisition planning.
• Re-engineering, Strategy, Systems Management and ICT (40 hours): Presents the organizational role of ICT in re-engineering and its strategic use.
• e-Business and its Integration in Corporate Management Systems (50 hours): Covers e-business integration, ERP, human resource management in the digital era, and supply chain management.

---

5th PART: Internationalization and Globalization of Business (125 hours):

Provides a global vision of business. Includes:

• Information and Change Society (40 hours): Covers global change analysis, organizational adaptation to change, and the move towards the knowledge society.
• Knowledge Management and Organizational Learning (50 hours): Presents methodologies, tools, and techniques for knowledge management and organizational learning.
• e-Commerce (20 hours): Covers conceptual and technological aspects of e-commerce and stakeholder integration.
• International Commerce (15 hours): Covers international bodies, businesses in the global environment, and digital literacy.

---

6th PART: Research Methods and Final Project (100 hours):

Requires an in-depth research study applying acquired knowledge. Includes:

• Scientific Research Methodology (50 hours): Covers epistemological aspects, the scientific research process, theoretical framework construction, and research report writing.
• Final Project (50 hours): Requires a Master's Degree Dissertation, with support from academic staff and a supervisor.

---

Assessment:

The text mentions that students must successfully pass all evaluated activities and approve the Final Project to complete the program.

---

Teaching:

The program uses an interactive virtual learning environment. The pedagogical approach combines theoretical principles with the analysis and discussion of practical case studies. Each subject is divided into thematic units with printed course materials for learning activities (self-assessment, reflection exercises, and case studies).

---

Careers:

Potential career opportunities include: Area director, Area manager, Supervisor, Business advisor, and Consultant.

---

Other:

The Master in Strategic Management is offered online. The program is offered in collaboration with the European University of the Atlantic (UNEATLANTICO) and FUNIBER (Ibero-American University Foundation). FUNIBER periodically offers training scholarships. The program content may be subject to slight modifications depending on updates or improvements. A list of faculty members and their credentials is provided.