e-Commerce

Program Overview

The FUNIBER Specialization in E-Commerce Information Technology provides professionals with the knowledge and skills to apply e-commerce solutions in various business contexts. The program consists of coursework covering the theoretical and practical aspects of e-commerce, including information society, electronic security, and marketing. Students can complete the program with or without prior qualifications, and upon completion, they will be prepared for careers in e-commerce strategy, consulting, and management.

Program Outline

The program aims to equip professionals with the knowledge and skills to apply e-commerce solutions in various business contexts. It's designed for professionals from diverse fields, with or without prior experience, who want to expand their knowledge in e-commerce management and new technologies. The target audience includes those working or aspiring to work in internet marketing, online management, call centers, e-commerce operations, online sales channels, social media marketing, online auctions, logistics platforms, online payment management, and entrepreneurship. The general objective is to understand e-commerce's potential to transform business operations, encompassing sales processes, marketing, payments, orders, and after-sales support.

Outline:

The program structure varies depending on prior qualifications. Specific subjects include:

• Information Society and Change (4 credits)
• Direction and Strategic Planning (4 credits)
• Reengineering, Strategy and Information Systems and ICT (4 credits)
• Electronic Commerce and Marketing (6 credits)
• Electronic Security and Legislation (6 credits)
• Business Intelligence and Document Management (6 credits)
• Part 2: Case Study Resolution (10 credits):
This involves solving a practical case study proposed by the student or lecturer.
• With prior qualification: The program adds a third part:
• Part 1 & 2:
Same as above.
• Part 3: Final Project (10 credits): This involves a final project applying the knowledge acquired throughout the program.
This part is only required if the university or organization issuing the degree mandates it. The total credits are 40 without prior qualification and 50 with prior qualification. One ECTS credit is equivalent to 25 hours (10+15). This equivalence may vary for universities outside the European Higher Education Area (EHEA). It only mentions that students must successfully complete all evaluated activities and, if applicable, the final project to obtain the degree.

Teaching:

The teaching methodology integrates knowledge and skills acquisition through integrative exercises and project practices. The program uses a combination of printed materials and assessment activities. The faculty includes several Doctors and Masters-level instructors with extensive experience in various fields related to e-commerce, technology, and business management.

Careers:

The program prepares students for various career opportunities, including:

• Technological or strategic advisor on electronic commerce.
• E-commerce strategy planner.
• Advisor to planning departments, IT managers, marketing departments, and/or legal departments of companies on e-commerce issues.

Other:

FUNIBER periodically offers scholarships for the program. The program is offered online.