e-Business

Program Overview

The program covers topics such as marketing, technology development, legal aspects, and organizational change. It is designed for professionals from various fields who want to expand their knowledge or focus their careers on new technologies in e-business. The program consists of three parts: subjects, case study resolution, and a final project.

Program Outline

The program covers marketing, technology development, legal aspects, organizational change and innovation, knowledge management, and organizational learning. The program is designed for professionals from various fields, with or without experience, who want to expand their knowledge for application in the workplace or focus their careers on new technologies in e-business. Target audiences include those in ERP management, organizational web communication, internet marketing and social networking, technological leadership and innovation projects, consulting, entrepreneurship, internet business generation, sales channel management, and e-business plan management. The general objective is to equip individuals with the knowledge to incorporate new technologies and the internet into business processes for improved efficiency and cost reduction. Specific objectives include understanding the impact of new technologies on companies, interpreting business phenomena, analyzing the influence of the Information Society and new technologies on business models, and developing e-business strategies.

Outline:

The program is structured into three parts:

• Part 1: Subjects (41 credits): This section provides theoretical, conceptual, and historical foundations of e-business, along with its organizational, social, and economic implementation.
The goal is to achieve a global vision to support business performance with e-commerce solutions. The subjects include:
• Management and Strategic Planning (4 credits)
• Reengineering, Strategy, and Information of Systems and ICT (4 credits)
• Electronic Commerce and Marketing (6 credits)
• Electronic Security and Legislation (6 credits)
• Business Intelligence and Document Management (6 credits)
• Integration of Company Management Systems (5 credits)
• Information and Change Society (4 credits)
• ICT Project Management (6 credits)
• Part 2: Case Study Resolution (10 credits): This involves solving a practical case study proposed by the student or lecturer.
• Part 3: Final Project (10 credits): This is a final project applying the knowledge acquired throughout the program.
This part is only required if the regulations of the university or organization issuing the degree mandate it. The total credits are 61 with a previous qualification and 51 without.

Teaching:

The program uses an integrative methodology combining knowledge and skills acquisition through integrative exercises and project practices. The faculty includes:

• Dr. Arturo Ortega-Mansilla
• Dr. Jon Arambarri Basañez
• Ms. Angélica Agudelo Reina
• Dr. Isabel De La Torre Díez
• Mr. Fernando Izquierdo Álvarez
• Dr. Marina Aguado
• Dr. David Barrera Gómez
• Dr. Izel Marez
• Dr. Santos Gracia Villar
• Dr. Beatriz Sainz De Abajo
• Dr. Roberto M. Álvarez
• Dr. Eduardo García Villena
• Dr. (c) Diego J. Kurtz
• Dr. (c) Saúl Domingo Soriano
• Dr. (c) Gabriela Larrea Madinyá
• Ms. Pedro Chávez Chiclayo
• Ms. Virginia Saman
The text highlights the experience and expertise of each faculty member in relevant fields.

Careers:

The e-Business program prepares students for careers such as:

• Management of e-Business Projects
• Manager of technological business projects
• Manager of Business Projects based on technologies
• External advisor or business consultant in business strategies based on the e-Business approach

Other:

FUNIBER periodically offers FUNIBER Training Scholarships. The Evaluation Committee determines scholarship eligibility.