Master’s Degree in Corporate C - European Univer

The Master's Degree in Corporate Communication is an online program designed to enhance students' communication skills for effective performance in the corporate field. It offers two specializations: Journalism: Functions and Media, and Audiovisual Production. The program comprises 72 credits, including subjects, an internship, and a final project, and graduates can pursue careers in various communication roles, including head of communication, brand image consultant, and audiovisual producer.

Program Outline

Degree Overview:

The Master’s Degree in Corporate Communication aims to enhance students' competencies and skills for effective performance in the corporate communication field. The program encompasses the processes and resources required for responsible and innovative communication management in entities, companies, and institutions, including specific aspects of communication companies. Learning takes place within a virtual campus featuring an online library, synchronous and asynchronous interaction spaces, and methodological resources to promote learning, professional development, and student-professor interaction. The Master’s Degree is approved according to Bologna criteria and officially recognized by all European Union member states. The program trains graduates to act critically and innovatively in the communication profession across various organizational and practical contexts. Specific competencies developed include applying communication processes and practices to business and corporate areas, managing internal and external communication strategies using traditional and digital media, managing business media, defining challenges of business media management in a technologically advanced environment, applying administrative management techniques to content production and dissemination businesses, describing and differentiating Corporate Social Responsibility (CSR) foundations, planning and evaluating CSR processes and projects, applying market research strategies within corporations, incorporating technological tools for data collection and audience measurement, applying digital marketing techniques for brand positioning, implementing e-commerce and digital marketing strategies, defining advertising processes and message characteristics, implementing advertising creation and dissemination processes, applying public relations protocols, analyzing protocol projects and experiences, applying theoretical knowledge of digital communication tools, and analyzing paradigm shifts in mass communication due to technological advances.

Outline:

The Master’s Degree in Corporate Communication comprises 72 credits, divided into subjects, an external internship, and a master's degree final project. It offers two specializations:

Journalism: Functions and Media: This specialization trains students to work critically in journalism, using practical, modern knowledge and innovative tools to succeed in an ICT-impacted context.
Audiovisual Production: This specialization prepares students for the audiovisual sector, providing knowledge and activities to develop skills in using technological advancements in audiovisual and multimedia fields.

Semester 1 (Mandatory for both specializations):

Integral communication (3 credits)
Communication project management (4 credits)
Communication business administration and management (4 credits)
CSR in communication (3 credits)
Market research and audience studies (4 credits)
Digital marketing and e-commerce (4 credits)
Advertising communication (3 credits)
Communication and protocol (3 credits)
ICT and multimedia communication (4 credits)
Information society, communication and ICTs (3 credits)

Semester 2 (Elective, based on specialization):

Journalism: Functions and Media:

History and Genres of journalism (3 credits)
Investigative journalism and ICTs (3 credits)
Public opinion and political communication (3 credits)
Sources of information and drafting of news (3 credits)
Journalistic interview (written press, radio) (3 credits)
Report (written press, radio, TV, multimedia) (3 credits)
Cyberjournalism (3 credits)

Audiovisual Production:

Design and organization of the audiovisual production (3 credits)
Audiovisual language and narrative (3 credits)
Audiovisual and multimedia script (3 credits)
Sound collecting, recording and postproduction (3 credits)
Illumination techniques (3 credits)
Direction of photography (3 credits)
Production techniques (3 credits)

Semester 3 (Both specializations):

External internship (6 credits)
Master’s Degree Final Project (10 credits)

Careers:

Graduates can pursue careers as:

Head of Communication in businesses, institutions, and organizations.
Specialist or consultant in corporate communication.
Spokesperson in businesses and public bodies.
Brand image consultant.
Audiovisual producer.
Mass media professional.
Advertising agencies professional.

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European University of the Atlantic

The European University of the Atlantic (UNEATLANTICO) is a Spanish higher education institution dedicated to providing a comprehensive education grounded in academic excellence and practical skills. It offers official undergraduate and postgraduate degrees and operates within the Spanish university system. The university’s educational model emphasizes classroom-based learning, integrating information technology, communication, and hands-on training to prepare students for professional challenges. Additionally, it guarantees English proficiency and fosters teamwork, project management, and technological expertise.

UNEATLANTICO collaborates with industries and professionals to enhance students' readiness for the job market. Through real-world projects and partnerships, students gain practical experience and develop leadership and entrepreneurial skills. The university supports innovation and business initiatives by working with investment funds and providing resources for student startups.

The university boasts a diverse teaching faculty, including academics, researchers, and professionals from Spain and abroad. Its faculties cover Health Sciences, Social Sciences and Humanities, and Polytechnic studies, offering a variety of academic programs to meet students' needs. UNEATLANTICO combines personalized attention with a dynamic learning environment, preparing students for success in competitive and innovative fields.

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Admission Requirements

Entry Requirements:

Access to master's degree studies is granted to students who meet one of the following conditions (as per article 16 of Royal Decree 1393/2007, amended by Royal Decree 861/2010): Possession of an official Spanish university undergraduate degree or a degree from a higher education institution within the European Higher Education Area that qualifies for master's degree access in the issuing country. Students holding an undergraduate degree from outside the European Higher Education Area may access without degree accreditation, provided the university verifies their education is equivalent to a Spanish official university undergraduate degree and allows access to postgraduate studies. This does not imply approval or recognition of the prior diploma for purposes other than master's degree entry. Students with special educational needs due to disability will have their needs for curricular adaptations, itineraries, or alternative studies considered. The Master's Degree in Corporate Communication specifically targets:

Graduates in Journalism.
Graduates in Audiovisual Communication.
Graduates in Advertising and Public Relations.
University graduates with equivalent qualifications (both from Spanish and international systems).
University graduates with specific training in Communication.
Proof of advanced knowledge (postgraduate level) in the academic field of the master's degree, particularly in communication foundations and history, mass media, oral expression, intellectual property, and communicator competencies and abilities.

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