Program Overview
This CPD-accredited multi-level marketing program teaches participants the intricacies of MLM, including contact building, agent recruitment, and social media utilization. It offers training in recruitment, presentation, and ethics to empower participants in managing and developing their own MLM teams. The program is available in online, blended, and campus-based formats.
Program Outline
Degree Overview:
Multi-level marketing (MLM), also known as pyramid selling, network marketing, and referral marketing, is a controversial marketing strategy for the sale of products and/or services where the revenue of the MLM company is derived from a non-salaried workforce selling the company’s products/services, while the earnings of the participants are derived from a pyramid-shaped commission system. The program is accredited by the CPD (Continuing Professional Development) in the United Kingdom.
Objectives:
- Know how multi-level marketing works.
- Build contacts.
- Recruit new agents.
- Be familiar with social media and marketing.
- Provide training for recruits.
Outline:
The course is structured into twelve modules:
- Module One: Getting Started: Icebreaker, Housekeeping Items, The Parking Lot, Workshop Objectives.
- Module Two: How Does Multi-Level Marketing Work: Networking Marketing, Independent Agents, Commission-Based, Agents Recruit New Agents, Case Study, Review Questions.
- Module Three: Building a Contact List: Leverage Personal Networks, Warm Lists, Internet Lead Generation, Purchasing Lead Lists, Case Study, Review Questions.
- Module Four: Recruiting New Agents (I): Draw on Personal and Professional Network, Recruit Satisfied Customers, Recruit Those Who Seek Work Flexibility, Stress Benefits of Being Agent, Case Study, Review Questions.
- Module Five: Recruiting New Agents (II): Invitation to Marketing Presentation, Focus Presentation on Benefits, Showcase Success Stories, Provide Several Presentation Media, Case Study, Review Questions.
- Module Nine: Provide Social Media Training: Social Media is Key to Networking!, Websites and Blogs, Facebook and Twitter, LinkedIn, Case Study, Review Questions.
- Module Ten: Provide Training in Recruitment: Building a Contact List, Leveraging Personal and Professional Networks, Provide Presentation/ “Elevator speech” Training, Discuss Follow-up, Case Study, Review Questions.
- Module Twelve: Wrapping Up: Words from the Wise, Review of Parking Lot, Lessons Learned, Completion of Action Plans and Evaluations, Recommended Reading.
Other:
The program offers online, blended, and campus-based options. The program is designed to improve personal and professional development skills, enhance presentation and communication skills, and gain project management and leadership management skills.
