Doctor in Communication and markets: Economy, Marketing and Creativity
Program Overview
The PhD in Communication and Markets: Economics, Marketing, and Creativity trains researchers to explore the economic value generated by communication and creative industries. Emphasizing interdisciplinary perspectives, the program offers two curricula: Economics of Knowledge, Communication, Culture, and Creativity; and Marketing, Consumption, and the Symbolic Dimension of Economic Value. Students receive foundational training before specializing, and the program is offered over three years.
Program Outline
Degree Overview:
The PhD in Communication and Markets: Economics, Marketing and Creativity aims to train researchers capable of working on the frontier of knowledge in communication economy, cultural and creative industries, and marketing (especially its creative industry dimension). Students receive foundational training in political economy, economics, business management, and marketing, before specializing in one of the program's areas. The program is offered over 3 years. Two curricula are activated: Economics of knowledge, communication, culture and creativity; and Marketing, consumption and the symbolic dimension of economic value.
Other:
The PhD program is offered across cycles XXIX, XXX, and XXXI. The program emphasizes an interdisciplinary perspective.
Founded in 1968 by the Fondazione Scuola Superiore per Interpreti e Traduttori, IULM University (originally I.U.L.M.) was established to address labor market needs through modern language training. Over the years, it evolved to meet emerging trends in communication, culture, and professional education:
- 1968: Founded by Senator Carlo Bo and Professor Silvio Baridon as a University Institute of Modern Languages.
- 1970s: Focused on language studies, preparing students for international markets.
- 1980s: Expanded into communication and consumer society, launching the Special School of Public Relations, the first of its kind in Italy.
- 1990s: Consolidated its role in communication with the addition of the Faculty of Communication and Performing Arts alongside the historic Faculty of Foreign Languages and Literatures. Renamed "Free University of Languages and Communication IULM" in 1998.
- 2000s to Present: Diversified offerings, emphasizing cultural preparation, tourism, and heritage alongside professional readiness through innovative programs and collaborations.
The mission of IULM is to train professionals capable of thriving in global markets while fostering personal awareness and cultural understanding. Its integrated approach combines theory with practical experience, ensuring graduates are well-prepared for the workforce and personal development.
Faculties and Departments
Faculties:
- Focus on bridging future talent with excellence in both public and private sectors, offering three-year degrees, Master’s programs, and postgraduate courses.
- Areas include communication, cultural heritage, tourism, and modern languages.
Departments:
- Emphasize research as a cornerstone of academic and societal contribution, focusing on areas like corporate communication, politics, anthropology, fashion, and more.
Departments include:
- Business, Law, Economics, and Consumer Behavior (Carlo A. Ricciardi).
- Communication, Arts, and Media (Giampaolo Fabris).
- Humanities.
IULM invests significantly in research funding, scholarships, and academic development to drive innovation and contribute to institutions and businesses.
Unique Features
- A pioneer in modern languages and communication education in Italy.
- Combines cultural enrichment with professional readiness.
- Partners with non-academic institutions to develop projects that benefit teaching, research, and society.
- Offers a wide range of educational opportunities, from undergraduate to postgraduate and professional courses.
IULM remains a dynamic institution, adapting to changing market demands while emphasizing cultural and personal growth.
