Master's Specialist Copywriting and advertising communication

Program Overview

The Master's Specialist Degree in Copywriting and Advertising Communication from IULM University combines theoretical knowledge and practical experience to train students in the art of advertising. The program features instruction from industry professionals, case study analysis, and the development of a personal portfolio. Graduates are equipped for careers in advertising agencies, with opportunities for internships at leading firms.

Program Outline

Degree Overview:

The Master's Specialist Degree in Copywriting and Advertising Communication is described as the only master's course in Italy that offers international specialization at Miami Ad School, a prestigious advertising school with global offices. The program combines theoretical content with case study analysis to foster the generation of original and effective creative ideas. The faculty comprises leading professionals. The curriculum emphasizes practical application through numerous exercises and project works focused on creative writing and idea generation. Each student develops a personal portfolio under a teaching coordinator's supervision. A two-week study visit to Miami Ad School allows students to specialize in current advertising trends. The program aims to equip graduates with the skills to excel in the advertising industry. It targets graduates and undergraduates in advertising and creativity-related fields, creative professionals seeking advanced study, clients, marketing directors, and brand managers interested in understanding creative writing mechanisms in advertising. This is followed by a focus week at Miami Ad School for international experience. The curriculum features a combination of theoretical content and case history analysis to understand the creation of original, brilliant, and effective creative ideas. Many exercises and project works are included to develop creative writing and idea generation skills. The program culminates in the completion of a personal portfolio. The course lasts 5 months and is part-time.

Teaching:

The teaching faculty includes leading professionals in the field. Teaching methods involve a combination of theoretical instruction, case study analysis, hands-on exercises, creative writing workshops, and project work. The program also includes a supervised portfolio development process.

Careers:

The program aims to prepare students for careers in advertising agencies, ranging from small creative boutiques to large international networks. The text lists several agencies where students may have internship opportunities.

Other:

The program is taught in Italian and English. The program is based in Milan, Italy, with a study visit abroad to Miami Ad School. Candidate selection is based on an interview assessing motivation and willingness to enter the field.