Beauty and Wellness Management and Communication
| Program start date | Application deadline |
| 2024-10-01 | - |
Program Overview
The Master's Degree in Beauty and Wellness Management and Communication equips graduates with the skills to manage and promote products and services in the beauty and wellness industries. Through lectures, internship, and final thesis, students gain knowledge in marketing, brand management, communication, and trend forecasting. Upon completion, graduates are ready for careers in various roles within the sector, such as product and brand management, communication, and event organization.
Program Outline
Degree Overview:
The Master's University Degree in Beauty and Wellness Management and Communication is a program designed to provide in-depth skills for the management and promotion of products and services within the beauty and wellness sectors. It aims to prepare students for job placement in communication, marketing, retailing, branding, and licensing. The program's scientific director is Prof. Mauro Ferraresi. The program includes four lecture modules, an internship period, and a final test. The program aims to equip students with solid knowledge and articulated marketing and management tools in the Beauty and Wellness sectors, develop their communication skills and innovative ideas for product and service promotion, and enhance their ability to manage the challenges of this rapidly evolving sector. The target audience includes graduates of first and second-level and four-year degree holders from all Italian universities, as well as foreign students with legally recognized equivalent qualifications. Prospective students should possess good English knowledge, strong motivation, flexibility, and a spirit of initiative.
Outline:
The program consists of four lecture modules. Specific module titles are not provided, but the main topics covered include: Sector Economics; Consumption, Communication, and Public Relations in the Beauty & Wellness sector; Marketing; Brand Management; Digital Communication; Event Organization; Retail; Trend Watching and Forecasting. The program also includes a period of internship (3-6 months) and a final thesis based on real business cases. Cosmetica Italia, the National Association of Cosmetic Companies, is actively involved in the program's planning, including lectures, study tours, and project work in collaboration with partner companies. Following the lectures, the Master's Coordination provides each student with an internship proposal. Examples of companies that have participated in previous internships include Sephora, Coty, Diego Dalla Palma, Clio Make-up, Cosmetics Italy, QC Terme, and Cosmoprof.
Assessment:
The program culminates in a final test and a final thesis directly connected to real business cases. The thesis contributes to the student's portfolio, providing both content and practical experience. However, the involvement of Cosmetica Italia and visits to companies and trade fairs suggest a combination of lectures, practical projects, and industry exposure.
Careers:
Upon completion of the master's degree, graduates will be prepared for roles such as: Product and Brand Manager, Licensee Manager, Trade Marketing Manager, Communication Officer for Event Management, Fairs and Public Relations operators, Press Office and Events Officer, Researcher and Analyst of retail and product trends, Business Development Manager, and Wellness and Spa Manager.
Other:
The program is taught in Italian and is a full-time program lasting 5 months, starting in October. It offers 60 credits. The program headquarters are located in Milan.
Founded in 1968 by the Fondazione Scuola Superiore per Interpreti e Traduttori, IULM University (originally I.U.L.M.) was established to address labor market needs through modern language training. Over the years, it evolved to meet emerging trends in communication, culture, and professional education:
- 1968: Founded by Senator Carlo Bo and Professor Silvio Baridon as a University Institute of Modern Languages.
- 1970s: Focused on language studies, preparing students for international markets.
- 1980s: Expanded into communication and consumer society, launching the Special School of Public Relations, the first of its kind in Italy.
- 1990s: Consolidated its role in communication with the addition of the Faculty of Communication and Performing Arts alongside the historic Faculty of Foreign Languages and Literatures. Renamed "Free University of Languages and Communication IULM" in 1998.
- 2000s to Present: Diversified offerings, emphasizing cultural preparation, tourism, and heritage alongside professional readiness through innovative programs and collaborations.
The mission of IULM is to train professionals capable of thriving in global markets while fostering personal awareness and cultural understanding. Its integrated approach combines theory with practical experience, ensuring graduates are well-prepared for the workforce and personal development.
Faculties and Departments
Faculties:
- Focus on bridging future talent with excellence in both public and private sectors, offering three-year degrees, Master’s programs, and postgraduate courses.
- Areas include communication, cultural heritage, tourism, and modern languages.
Departments:
- Emphasize research as a cornerstone of academic and societal contribution, focusing on areas like corporate communication, politics, anthropology, fashion, and more.
Departments include:
- Business, Law, Economics, and Consumer Behavior (Carlo A. Ricciardi).
- Communication, Arts, and Media (Giampaolo Fabris).
- Humanities.
IULM invests significantly in research funding, scholarships, and academic development to drive innovation and contribute to institutions and businesses.
Unique Features
- A pioneer in modern languages and communication education in Italy.
- Combines cultural enrichment with professional readiness.
- Partners with non-academic institutions to develop projects that benefit teaching, research, and society.
- Offers a wide range of educational opportunities, from undergraduate to postgraduate and professional courses.
IULM remains a dynamic institution, adapting to changing market demands while emphasizing cultural and personal growth.
Entry Requirements:
Graduates of first and second level and four-year degree-holders from all Italian universities. Foreign students interested in studying in depth the rationale of companies in the Beauty and Wellness sectors, provided that they have a legally recognized equivalent qualification.
Language Proficiency Requirements:
Good knowledge of English.
