Beauty and Wellness Management and Communication

Program Overview

The Master's Degree in Beauty and Wellness Management and Communication equips graduates with the skills to manage and promote products and services in the beauty and wellness industries. Through lectures, internship, and final thesis, students gain knowledge in marketing, brand management, communication, and trend forecasting. Upon completion, graduates are ready for careers in various roles within the sector, such as product and brand management, communication, and event organization.

Program Outline

Degree Overview:

The Master's University Degree in Beauty and Wellness Management and Communication is a program designed to provide in-depth skills for the management and promotion of products and services within the beauty and wellness sectors. It aims to prepare students for job placement in communication, marketing, retailing, branding, and licensing. The program's scientific director is Prof. Mauro Ferraresi. The program includes four lecture modules, an internship period, and a final test. The program aims to equip students with solid knowledge and articulated marketing and management tools in the Beauty and Wellness sectors, develop their communication skills and innovative ideas for product and service promotion, and enhance their ability to manage the challenges of this rapidly evolving sector. The target audience includes graduates of first and second-level and four-year degree holders from all Italian universities, as well as foreign students with legally recognized equivalent qualifications. Prospective students should possess good English knowledge, strong motivation, flexibility, and a spirit of initiative.

Outline:

The program consists of four lecture modules. Specific module titles are not provided, but the main topics covered include: Sector Economics; Consumption, Communication, and Public Relations in the Beauty & Wellness sector; Marketing; Brand Management; Digital Communication; Event Organization; Retail; Trend Watching and Forecasting. The program also includes a period of internship (3-6 months) and a final thesis based on real business cases. Cosmetica Italia, the National Association of Cosmetic Companies, is actively involved in the program's planning, including lectures, study tours, and project work in collaboration with partner companies. Following the lectures, the Master's Coordination provides each student with an internship proposal. Examples of companies that have participated in previous internships include Sephora, Coty, Diego Dalla Palma, Clio Make-up, Cosmetics Italy, QC Terme, and Cosmoprof.

Assessment:

The program culminates in a final test and a final thesis directly connected to real business cases. The thesis contributes to the student's portfolio, providing both content and practical experience. However, the involvement of Cosmetica Italia and visits to companies and trade fairs suggest a combination of lectures, practical projects, and industry exposure.

Careers:

Upon completion of the master's degree, graduates will be prepared for roles such as: Product and Brand Manager, Licensee Manager, Trade Marketing Manager, Communication Officer for Event Management, Fairs and Public Relations operators, Press Office and Events Officer, Researcher and Analyst of retail and product trends, Business Development Manager, and Wellness and Spa Manager.

Other:

The program is taught in Italian and is a full-time program lasting 5 months, starting in October. It offers 60 credits. The program headquarters are located in Milan.