Fashion and creative industries

Program Overview

The Fashion and Creative Industries degree program at IULM equips students with the knowledge and skills to contribute to the communication and creative processes within the fashion and creative industries. The program combines historical-artistic-cultural understanding, socio-anthropological knowledge, and economic-legal expertise. Students choose to specialize in either Fashion or Creative Industries and Design, developing skills in visual merchandising, event conception, and design thinking. Graduates are prepared for careers in the fashion and creative industries, with a focus on communication, design, and trend interpretation.

Program Outline

The program equips students with the critical-theoretical knowledge of various artistic-visual languages necessary for understanding fashion, along with the methodological and practical tools to tackle the challenges of conceiving, developing, and promoting fashion creations and products from other creative industries. The program's objective is to produce graduates who can interpret the fashion and design sectors through art and artistic expression, enhance these sectors through communication disciplines, link fashion and design to related fields like art, photography, and cinema, and apply acquired knowledge critically and originally to devise concepts for events and fashion shows. Graduates will also be skilled in creating inclusive and intercultural communication products for web and social media, designing creative visuals, developing marketing and communication strategies, researching trends, and understanding intellectual property regulations. The program emphasizes a blend of historical-artistic-cultural knowledge and socio-anthropological understanding, combined with economic and legal expertise.

Outline:

The three-year Bachelor's degree program is taught in Italian and is structured around two main learning areas:

• Historical-artistic-cultural area: This area provides historical-critical knowledge and skills for understanding fashion and creative industries; the languages of contemporary visual arts for interpreting fashion across different media; and the history of fashion, design, and Made in Italy.
The curriculum includes core subjects common to the first two years and specialized modules in either Fashion or Creative Industries and Design from the third year onwards. Core subjects include: History of Contemporary Art, Art and Media, History of Fashion, History of Design, Semiotics of Creativity, Archives of Creative Industries, Aesthetics of Fashion and Design, and Interculturality, Sustainability, Inclusiveness.

Fashion Specialization

modules include: Innovation Fashion Design, Effective Communication Techniques III (visual communication) workshop, Visual Merchandising workshop, Workshop on the Conception and Creation of Fashion Events, and Fashion Show Direction workshop.

Creative Industries and Design Specialization

modules include: Design Thinking, Effective Communication Techniques III (visual communication) workshop, Visual Design workshop, Workshop on the Conception and Creation of Design Events, and Retail Design workshop.

Teaching:

The program's teaching is conducted by both internal IULM faculty and professionals from the fashion and creative industries. The teaching methodology emphasizes an innovative approach that integrates academic lessons, workshops, project work, and field experience.

(Teaching: The teaching is characterized by innovative content and methods based on a strong integration of academic lessons, workshops, project work and experience "in the field".)

Careers:

Graduates of the Fashion and Creative Industries program will be prepared for careers in the communication and creative processes of the fashion and creative industries. The program aims to equip students with the skills to interpret fashion and design sectors, enhance them through communication, link them to related fields, and apply knowledge to create events and fashion shows. Graduates will also be skilled in creating communication products, designing visuals, developing marketing strategies, researching trends, and understanding intellectual property regulations.

Other:

The program is a three-year Bachelor's degree, offered at the IULM university in Milan, Italy. The course contact person is Annamaria Esposito. The program is a course with a programmed number of places and a selective knowledge testing for access. The degree class is L-3 Disciplines of the visual arts, music, entertainment and fashion. The program is designed to meet the needs of the dynamic fashion and creative industries, requiring professionals who can combine cultural, communicative, and symbolic dimensions in design, development, and promotion of artistic and creative products. The program includes a strong focus on developing historical-critical knowledge, specific skills in fashion and design history and culture, effective communication skills, economic-legal skills, skills in research and trend interpretation, skills in interculturalism, sustainability, and inclusiveness, and English language proficiency. After a common first two years, students choose to specialize in either Fashion or Creative Industries and Design.