Program Overview
It provides an understanding of the platform, content creation, advertising strategies, and advanced marketing techniques. The course is designed to help businesses expand their audience, build brand awareness and loyalty, and drive business success.
Program Outline
It's designed for those seeking to expand their audience, build brand awareness and loyalty, and grow their business on the platform. The course equips learners with the knowledge to use TikTok for marketing. Upon completion, learners will understand TikTok's features, its user demographic, and the current business landscape on the platform. They will also gain skills in creating engaging content, utilizing TikTok's advertising platform, building a community, and employing advanced marketing techniques. The course is CPD Certified and developed by professionals.
Outline:
The course covers the following learning outcomes:
- Setting up a TikTok business account: Learners will learn how to create a business account, configure settings and privacy options, and link a website or other social media profiles.
- Creating content for TikTok: This involves creating engaging videos, planning and executing a content strategy, and utilizing hashtags, challenges, and trends.
- Using TikTok’s ad platform: Learners will learn to use TikTok's advertising options, set up and launch ad campaigns, target audiences, and measure campaign success.
- Building a TikTok community: This includes engaging with followers, building brand awareness and loyalty, participating in challenges and events, and collaborating with other creators and influencers.
- Advanced TikTok marketing techniques: This covers utilizing TikTok's e-commerce features, incorporating AR filters and interactive elements, and using data and analytics tools to gain audience insights and improve marketing strategies. The course duration is 2 hours.
Assessment:
The assessment involves a 20-question multiple-choice online test taken after completing the training material. A 100% pass mark is required. The answers are automatically marked, providing immediate results. The course is described as 100% online and accessible on mobile devices.
Other:
The course is CPD Certified and costs £20. It is 100% online and accessible on mobile devices. A sample certificate is available. The course is listed under the "SEO & Marketing" category.
London College of Professional Studies offers blended learning programs leading to globally recognized qualifications. Located in London, the institution attracts students from across the UK and various parts of the world.
The college is accredited by NCFE CACHE, OTHM, ATHE, and IOSH, which are among Britain’s leading awarding bodies. Additionally, accreditation from ASIC allows students from outside the European Economic Area (EEA) [including EU countries, Iceland, Liechtenstein, Norway, and Switzerland] to apply for a Short-Term Student Visa. This visa permits studying short courses in the UK, with durations of up to 6 months for foundation or pre-master programs and up to 11 months for English language courses.
More than 210 courses are offered, primarily online, at foundation, undergraduate, postgraduate, and PhD levels. To provide these opportunities, the college has partnered with several UK universities and Ofqual-regulated awarding bodies. Students from over 122 countries are currently enrolled, and more than 19,000 students have successfully completed their courses.
Learners are at the center of all activities at London College of Professional Studies. Success is achieved through excellent teaching and high-quality courses, creating opportunities for better futures.
A strong commitment to academic and professional standards defines the institution, with a goal of being internationally recognized for quality teaching resources, student support, and the opportunities provided.
