Introduction to Effective Search Engine Optimization

Program Overview

This CPD-certified online course provides a comprehensive overview of SEO techniques. It covers keyword research, on-page optimization, content creation, link building, local SEO, and analytics. With a focus on industry best practices and integration with other digital marketing strategies, this course is designed to empower learners with the knowledge and skills to improve their search engine ranking and brand awareness.

Program Outline

The course duration is 1-2 hours.

Outline:

The course covers the following topics:

• Content Creation and Optimization: This module focuses on creating engaging, high-quality content and utilizing meta tags to optimize content performance.
It also includes competitor analysis and keyword research within content creation.
• Link Building and Off-Page SEO: This section covers strategies for building high-quality backlinks, including guest blogging, social media engagement, utilizing local listings, online community participation, and influencer marketing.
• Measuring and Analyzing Your SEO Results: This section covers methods for tracking and analyzing the effectiveness of SEO efforts.
• Integrating SEO with other digital marketing strategies: This section explores how to integrate SEO with other digital marketing efforts.

Assessment:

The assessment consists of a 20-question multiple-choice online test with an 80% pass mark.

Other:

The course is 100% online, CPD certified, and accessible on mobile devices. It is developed by professionals and is described as a CPD Certified course. The course fee is £20.